I Love It Loud
|"I Love It Loud"|
|Single by Kiss|
|from the album Creatures of the Night|
|Recorded||Record Plant Studios,
Los Angeles, 1982
|Genre||Hard rock, heavy metal|
|Label||Casablanca NB-2365 (US)|
|Writer(s)||Gene Simmons, Vinnie Vincent|
|Kiss singles chronology|
The track was written by bassist/vocalist Gene Simmons and guitarist Vincent Cusano, although some versions of the album mistakenly credit Paul Stanley and Cusano. Cusano had been working with songwriter Adam Mitchell when he discovered that Mitchell had connections to Kiss, and Cusano made it a point to meet Simmons through Mitchell. After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" in addition to another song called "Killer", which appeared on the Creatures album during the same writing session.
Released as a single in 1982, it was only the second Kiss single to feature a picture sleeve and marked the final Kiss single released on the Casablanca label. As a single, the song did not fare particularly well, failing to crack the Billboard Hot 100, although it did "bubble under" at #102. The song hit #45 on the RPM Singles Chart in Canada in March 1983.
A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while teenagers, watching them perform on television, are being hypnotized (or inspired) by their performance. Howard Marks, KISS's business manager from 1976 to 1988, stars as the father in the video.
The video was directed by Paul Davey and produced by John Weaver for Keefco. It also marked the final video for which Kiss wore their famous make-up before unmasking in 1983 (see 1983 in music) and also the last Kiss video to feature Ace Frehley (excluding various television appearances Frehley did with the group in support for Creatures of the Night) before his departure later that year.
This was the last Kiss single to feature Simmons on lead vocals until "God Gave Rock 'N' Roll to You II" in 1991, and the last to feature Simmons as the sole lead vocalist until "Unholy" in 1992. He was however the lead singer of every song on the 'B' side of every single they did through the "Crazy Nights" album.
Alternative versions and covers
This song also appears on other releases such as 1993's Alive III and on Kiss' The Box Set in 2001. The single of the live version reached number 22 on Billboard's Mainstream Rock Tracks. A remixed version of the track appears on Kiss's 1988 greatest hits album, Smashes, Thrashes & Hits, that features a notably different drum sound and is missing the fade out in the middle of the song.
The Phunk Junkeez reworked the song and covered it on their 1995 Injected album, retitled "I Love It Loud" (Injected Mix).
For many years, when the band performs the song in concert the second verse is shortened.
- KISS singles information
- International Chart History
- KISS video Information
- "Billboard singles chart history-Kiss". Retrieved February 18, 2009.
- See production notes in cd insert: Cooler Conditions (Tokyo: JVC Japan).