I Love to Sing the Songs I Sing fulfilled White's 20th Century-Fox Records contract. White was increasingly dissatisfied with that label's management when Russ Regan left the label to form Millennium Records and felt that he was being ignored in terms of promotion at the time. He then left the company and signed a custom label contract with CBS Records to release future material under his own Unlimited Gold imprint. White's first album on his new label, The Message Is Love, was released very soon after I Love to Sing the Songs I Sing. With attention and interest focussed on his well-publicised deal with CBS, I Love to Sing the Songs I Sing passed by largely unnoticed. It was the least successful album of White's 20th Century career, only reaching #40 on the R&B chart, which six of his eight previous albums had topped. In addition, the single releases didn't do much better.