Ian Ayre

From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the Australian tennis player, see Ian Ayre (tennis).
Ian Ayre
Born 1963
Nationality English
Occupation Manager Liverpool Football Club

Ian Ayre is the current Chief exceutive officer of Liverpool Football Club.


Born in Liverpool, he was educated at Litherland High School.


Leaving school at age 16, he joined the Royal Navy. After leaving the senior service, he then undertook various roles in business in Asia, eventually becoming Chief Executive of Pace Systems.[1]

Returning to the UK, he became Chief Executive and Chairman of Huddersfield Town F.C. for three years, before spending three years at sports TV firm Premium TV, an NTL subsidiary. He then moved to Malaysia, as CEO of Total Sports Asia, which included managing interests in Total Sports TV.

He is also currently the Chairman of The Visitor Economy Committee for The Mersey Partnership, overseeing the visitor economy for the Liverpool City Region. [1]

Liverpool FC[edit]

Head hunted by a team working for then owners Tom Hicks and George N. Gillett, Jr., in 2007 Ayre was appointed Commercial Director at Liverpool. He used the Asian Liverbird book, a book showcasing the clubs international fan base, to secure a shirt sponsorship deal with Standard Chartered Bank - believed to be one of the most lucrative shirt sponsorship deals in football.

On 15 October 2010, NESV completed its £300m takeover of Liverpool,[2] at which time the clubs existing Managing Director Christian Purslow stepped down. The club's owners, Fenway Sports Group, led by John W. Henry and the chairman Tom Werner, announced Ayre as the new Managing Director on 22 March 2011.[3][4][5] In 2014 he signed Dejan Lovren and Mario Ballotelli for a combined £36 million.


  1. ^ a b Alex Turner (2010-10-14). "Profile of Liverpool FC commercial director Ian Ayre". Liverpool Echo. Retrieved 2011-03-30. 
  2. ^ "New owner John W Henry determined to revive Liverpool". BBC Sport. 2010-10-16. Retrieved 2010-10-20. 
  3. ^ "Liverpool appoint Ian Ayre as new managing director". BBC Sport. 2010-03-23. Retrieved 2011-03-23. 
  4. ^ "Liverpool appoint Ian Ayre as managing director and promote Damien Comolli". Daily Telegraph. 2010-03-23. Retrieved 2011-03-23. 
  5. ^ Rice, Jimmy (2008-08-13). "Meet Rushie and Thommo at Anfield tomorrow". Liverpoolfc.tv. Retrieved 2008-08-13. 

External links[edit]