He regularly gives lectures where he debunks paranormal phenomena.
He was featured in the 1996 Channel 4 documentary Break the Science Barrier with Richard Dawkins, where he showed various tricks, as he performs them in his lectures as an illusionist. He claimed to be able to recreate all the abilities shown by self-professed psychics, without having to resort to any supernatural or paranormal explanations.
On the ABC TV magazine Primetime, Rowland fooled a volunteer audience into thinking he could communicate with the dead. He is also a regular contributor to The Straight Dope Message Board and guest contributor of Staff Reports under the user name ianzin.
Ian Rowland is also often an assistant at the monthly meetings of the Young Magician's Club, at The Magic Circle headquarters in London, helping under eighteens to teach and improve their mental magic tricks. He also runs monthly training seminars in Applied Cold Reading in Holborn, London.
- Malcolm Gladwell (12 November 2007). "Dept. of Criminology: "Dangerous Minds: Criminal profiling made easy."". The New Yorker (New York). Retrieved 4 January 2008.
- The Full Facts book of Cold Reading (book by Ian Rowland)
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