Selma Björnsdóttir was born in Reykjavík on 13 June 1974. Selma was just 10 years old when she debuted in an Icelandic children’s opera production, which led to different roles in stage productions. After winning a song contest at the Commercial College of Iceland she received an offer to front the dance music group Fantasia, spending two years with the band. In 1995 Selma landed the part of Rosalia in West Side Story, staged at the National Theatre of Iceland. She has also participated in other theater production, acting and singing in The Rocky Horror Show, Grease, Little Shop of Horrors, Singin' in the Rain, Romeo and Juliet, Hair and most recently the popular Icelandic children’s musical "The Fruitbasket". She has also been busy teaching and training artists for, for instance, the Icelandic version of ‘Pop Idol’ as well as providing choreography for music videos and the main professional theaters. Selma represented Iceland in the Eurovision Song Contest 1999 in Jerusalem, where she finished second with the song ‘All Out Of Luck’. The single was featured on her bestselling solo album ‘I Am’ in 1999, followed up by her second album ‘Life Won’t Wait’ a year later.
At Eurovision, Selma delivered a strong performance, but it did not live up to the expectations of most viewers[who?]. Many people believe that her performance suffered mostly because of the bad camera angles, which did not capture her performance very well and the poor choice of costume. Overall, Selma went from being a favorite to not even qualifying for the final.