The Idae area is home to many restaurants, several outdoor shopping areas and of course the Ewha Campus. The Idae area is serviced by the Ewha Womans University Station on the Seoul Subway Line 2, also known as the green line. Many of the shops in the area cater to Ewha's female students specifically. The neighboring Sinchon is better known for nightlife.
Idae is full of budget-friendly shopping outlets and trendy clothing stores. It is a popular place to shop for the university students in the area and also has frequent live music performances.
Also, there are so many cosmetic shops in front of this area. It is convenient for foreign tourists who want to buy various Korean brand cosmetic products.