Ideaworks Game Studio
|Headquarters||Bayswater, London, UK|
|Key people||Rob Hendry(Head of Studio)
Phil Waymouth(Head of Business Development)
Russell Clarke(Head of Engineering)
Barclay Deeming(Head of Product Development)
|Products||Video Games - iPhone, Mobile, PSP, DS, XBLA, PlayStation Network, WiiWare|
Ideaworks Game Studio (IGS) is a video game developer based in London, UK. Founded in 1998, originally trading as Ideaworks3D the studio has a heritage of developing high-end native cross platform technology and games for the iPhone and Smartphone markets. The studio has created numerous award-winning games, including original and franchise-based games for world leading publishers such as EA (The Sims 2 Mobile and Need for Speed U2 & Most Wanted), Square Enix (Final Fantasy VII: Dirge of Cerberus Lost Episode), Konami (Metal Gear Solid Mobile), Capcom (Resident Evil: Degeneration) and Activision/ Treyarch (Call of Duty: World at War: Zombies).
Founded in 1998, Ideaworks3D was established to develop high-end, native, cross platform technology and games software. The studio built a reputation for innovation in graphics on low-power devices, with groundbreaking projects that included porting a PS1 version of Tomb Raider to the Compaq IPAQ. Ideaworks3D’s reputation increased significantly with the launch of Nokia's N-Gage in 2004, for which the company developed 4 launch titles that utilised innovative multi-player and network features.
In 2005 a dedicated game studio was established with a core team of employees from PC and console backgrounds to develop AAA native C++ based mobile games. The company has subsequently brought both original and franchise-based games for world leading publishers to market, receiving numerous awards,  for their innovative and high-performance content.
In mid-2009, Ideaworks3D was restructured into two distinct operations, with Ideaworks Game Studio continuing to develop for iPhone and Smartphone but with a remit to focus on a broader range of cross platform, download capable, handheld and console platforms. Ideaworks Labs continued to focus on cross platform technology development, with its Airplay SDK, which became available commercially. In June 2011 Airplay SDK was re-branded Marmalade.
Cross Platform Development:
Ideaworks Game Studio history includes extensive experience porting games from multiple sources to its propriety Airplay SDK, enabling deployment to multiple handheld and mobile platforms. The studio’s development pipeline and engine extends their core Airplay technology, to a wider range of gaming formats including Nintendo DS/DSi and Sony PSP Go alongside development support for console based digital download formats such as Xbox Live Arcade, PlayStation Network and WiiWare.
Studio Project Development:
Ideaworks Game Studio provides full cycle development for original IP projects, alongside its capability to work with the premier games industry IPs.
Notes and references
- Ideaworks Game Studio
- Ideaworks Game Studio’s Official Facebook Page
- Ideaworks Game Studio’s Official Twitter Page
- Ideaworks Game Studio’s Official YouTube Channel
- Marmalade - cross-platform mobile application development