The ten finals will be held on Fridays, 5 of them in a studio in Stockholm and the other five one each at Göteborg, Karlstad, Malmö and Luleå. The finals will be again at the Globe Arena in Stockholm. It is only the second year that the show is on tour in various cities, and this year, the tour is more extended than last year and it will be the fewest shows from studio in the capital Stockholm.
The official trailer was released in mid-August and the theme for it is "Aiming for the stars". The video features the three judges entering a spaceship and heading for the stars, searching for the next Swedish Idol. Former contestants, Agnes and Amanda Jensen is also featured in the video.
The large number of applicants to the Idol in both Göteborg and Stockholm prompted the organizers to extended auditions by one day. According to TV4, it was also a record number who sought to Idol in the other urban areas. So far, around 11,700 people applied for Idol in 2010, which is a record for Swedish Idol.
Det bästa från Idol 2010 (The Best from Idol 2010) is a sampling Swedish Idol 2010 shows. In addition, at the beginning of the 10th series, an initial album was released containing performances during auditions to this year's series.