"If This Is It" is a song by American rock band Huey Lewis and the News. It was released as the fourth single from their number-one album Sports in 1984, and became their fifth top-ten and third consecutive number-six hit on the Billboard Hot 100. It also reached number five on the Adult Contemporary chart, and then became their first UK hit single, reaching #39 on the UK Singles Chart.
The music video for the song was shot on the Santa Cruz Beach Boardwalk. For the scene where most of the band appears to be buried up to their heads in sand, the band claims to have really been buried. The band made a cameo appearance in the film, Amazon Women on the Moon, in which they spoofed the video.
The popular Canadian teen drama Degrassi: The Next Generation, which is known for naming each episode after a 1980s hit song, named an episode after this song. "If This Is It" was also used in a 1984 episode of the American soap opera Santa Barbara.