Igor Goldkind

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Igor Goldkind
Igor Goldkind, Paris, October 2011.jpg
Born (1960-04-20) April 20, 1960 (age 54)
Lansing, Michigan
Nationality American
Area(s) Writer
Notable works
The Clown

Igor Goldkind (born April 20, 1960) was a marketing consultant who worked for a number of publishers, before moving into writing comics.


Igor Goldkind worked first for Titan Books in the 1980s and then for Egmont Fleetway in the 1990s as a marketing consultant and PR spokesperson. Goldkind helped develop and promote the term "graphic novel" as a way to help sell the trade paperbacks then being published.[1] He admits that he "stole the term outright from Will Eisner" with the authors permission and his contribution was to "take the badge (today it's called a 'brand') and explain it, contextualise it and sell it convincingly enough so that bookshop keepers, book distributors and the book trade would accept a new category of 'spine-fiction' on their bookshelves."[2]

In the period 1991-1993 he was also a regular writer for 2000 AD, working on the ongoing Judge Hershey character, as well as creating The Clown, a satire on the works of Neil Gaiman, Goldkind referring to it as "The Sandman on laughing gas".[2]

Later Igor Goldkind was one of the early innovators in digital media in the UK, having set up a digital publishing company Artemis Communications in 1993 to produce interactive dramas based on comics and SF characters. He then developed the company into one of the first digital agencies in the country developing some of the first publishing websites for Oxford University Press, Pearsons Publishing and Usborne Books. In 1998 he established the first exclusively Search Engine Optimisation company in the US, Signa Internet Strategies and continued to consult and project manage large scale digital initiatives for a variety of public and private enterprises. He is an expert in Information Architecture, Usability standards and User Experience and has lectured at St, Martins School of Design, London College of Printing, Liverpool College and Liverpool University on subjects as diverse as gameplay as information interface, semantic web architecture and Linked Open Data.


Comics work includes:


  1. ^ Sabin, Roger, Adult Comics: An Introduction, 1993, Routledge, p.93
  2. ^ a b 2006 Interview with 2000ADReview

Creative Producer for the SUBVERSIONfactory