Ill Flava Records is a record label based in East London, United Kingdom. Founded by UK hip hop award winner Karl Hinds in 2000, the label gained instant recognition with its classic first release "Don Gramma" (2000) by Karl Hinds, which won numerous awards and nominations for the artist and his label. Ill Flava released its first album in 2002, Hindsight by Karl Hinds and featured recording artists Blak Twang, Grammy award winner Estelle, Wildflower, and Seanie T.
Ill Flava Records entered the International music scene when Karl Hinds secured the exclusive rights in the UK to release German producer DJ Dynamite's album Welcome to the world of Joni Rewind while on tour with him in Germany supporting ASD. With this album came the release of singles performed by world renowned artists on Ill Flava Records, such acts as Jamaican Reggae legend Capleton ("what's it gonna take" 7 inch single) and UK based Grammy award winner Estelle ("Uptown Top Rankin" 12 inch single).
In 2004 Ill Flava Records released its third album "Have Patience" by Karl Hinds which further solidified the labels reputation in Hip Hop across the UK and Europe. The album contained the single "Lets av it" which featured skinnyman.
In 2009 Karl Hinds signed Hip Hop artist and producer Jeff3 to the label and recorded the single "Fella" featuring Jeff3 which is taken from the label's 4th studio album release The need to be heard by Karl Hinds (album scheduled for release in 2010). 2010 marks the 10th year of Ill Flava Records with plans to release albums from Karl Hinds (completed), Jeff3 (currently recording) and Knew Rulz (currently recording), this is set to be the company's biggest year.