Illicit Encounters

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IllicitEncounters.com is a UK online dating service for married people. The site was founded in 2003, by entrepreneur Steven Lines.[1] Currently, it is the UK's largest extramarital dating website, with a reported 800,000 members.[2] Although it is illegal to do so because of the UK's anti-discrimination legislation, the site gives female members free lifetime 'gold' membership (necessary to send and receive messages) while charging male members £144.99 for four weeks of it.

Creation[edit]

The website was founded by businessman Steven Lines. In an interview with The Daily Express in April 2010,[3] wife of current CEO Adam Scott, Kim Scott, described how the former owner decided to rebrand his failing singles site.

“Lines...came up with the idea after he and his wife hosted a dinner party and one friend, after too much wine, confessed the same illness that had kept her husband away from the party that evening had also put paid to their sex life. She confided she was desperate to get her sexual thrills elsewhere, without compromising her marriage. It gave Lines the idea to overhaul his ailing mainstream dating site ... by facilitating affairs instead”.[4]

Advertising bans[edit]

The company have been banned from advertising on several occasions. In an interview with Campaign magazine, CEO Adam Scott said that the website had “struggled to secure commercial spots in the mainstream media, having been refused permission to advertise by some magazines and broadcasters”.[5]

In May 2010, Ratcliffe Fernley Media, owners of Titan Bus Advertising, cancelled the site’s planned campaign, which was scheduled to run across 22 buses across London, Manchester, Liverpool, Bristol, Leicester and Nottingham.[6] Despite having explicit go-ahead from Rodger Fernley himself, Lisa Radcliffe, finances director of Radcliffe Fernley Media, commented that "We are not saying the site should not be advertising but we choose not to advertise that kind of activity on our fleets. We are proud of our relationships with our bus companies and do not want to upset them.".[7]

The site was also banned from advertising on taxi cabs in London by the Public Carriage Office in July 2009, who deemed their advertising “unsuitable”.[8]

Research[edit]

Since its conception IllicitEncounters.com has produced several large, independent studies which have served to explore the finer points of infidelity. The site's 'Sex and Marriage' survey, conducted via British research body OnePoll and released in March 2010, quizzed 4,000 UK spouses on their extramarital habits. The results found British county Devon was the most adulterous county in the UK, with over 48% of respondents from the area admitting to cheating on their current partner.[9][10] This survey also gave a definitive list of Britain’s Top Ten Cheating Counties.[11]

The site has also released large-scale internal studies, which focus on trends in the behaviour of cheating spouses.[12][13][14][15] In August 2010, one study found that British men were twice as likely to be caught cheating than their female counterparts.[16] The study also showed that text messaging was the method by which British spouses were most likely to be caught cheating.

See also[edit]

  • Ashley Madison, another online dating website aimed at married people

References[edit]

  1. ^ Sadie Nicolas, 'Married to the Marriage Wreckers'. Daily Express, April 30th, 2010.
  2. ^ "Costa Revealed As The Coffee Shop Venue Of Choice For People Committing Adultery". The Huffington Post UK. 2013-11-20. 
  3. ^ Sadie Nicolas, 'Married to the Marriage Wreckers'. Daily Express, April 30th, 2010.
  4. ^ Sadie Nicolas, 'Married to the Marriage Wreckers'. Daily Express, April 30th, 2010.
  5. ^ Williams, Matt (April 27, 2010). "Extra-marital dating site seeks creative and media buying agencies". Campaignlive.co.uk. 
  6. ^ "Last Minute Ban on Nationwide Affairs Campaign". Marketing News Today. May 5, 2010. 
  7. ^ McCabe, Maisie (May 5, 2010). "Extramarital website has bus ad banned". Brand Republic. 
  8. ^ Bowser,, Jacquie (July 9, 2009). "Married dating website banned from advertising on London cabs". Brand Republic. 
  9. ^ "Devon Couples Most Unfaithful". The Telegraph. March 25, 2010. 
  10. ^ "Devon Has the Most Love Cheats". The Sun. March 25, 2010. 
  11. ^ "Sex In The UK : Top 10 Counties For Being Unfaithful". The Metro. March 25, 2010. 
  12. ^ Lomas, Clare (May 17, 2009). "Women In Healthcare Have More Affairs". Nursing Times. 
  13. ^ "How to Spot a Cheater". Iol.co.za. May 5, 2009. 
  14. ^ "Bankers Having More Affairs in Recession". In.reuters.com. December 1, 2009. 
  15. ^ Tong, Andrew (July 18, 2010). "Outside Edge". The Independent, July 18, 2010. 
  16. ^ Quigley, Rachel (August 13, 2010). "Men, the Love Cheat Losers". The Daily Mail. 

External links[edit]