The province is divided into six cantons. The following table lists each with its population as of the 2001 census, its area in square kilometres (km²), and the name of the cantonal seat or capital.
Otavalo Indigenous Market: Otavalo is a small city of about 50,000 inhabitants. It lies at 8,300 ft (2,500 m) above sea level in a spring-like valley, situated between the Imbabura volcano (15,118 ft) and the Cotacachi volcano (16,200 ft). The most famous indigenous market in Ecuador is held here. Although the market is bigger on Saturdays, you can visit it any day and find an impressive variety of all kinds of Ecuadorian handcrafts. At dawn you may see indigenous people arriving the market place from many mountain trails surrounding the city. They come from nearby villages and towns such as Peguche, Agato and Iluman, to sell their products. One may visit the workshops of these local weavers working on back strap and Spanish treadle looms, as well as other artisans at work making felt hats, knitting sweaters or weaving straw mats.