Impact (film)

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Impact 1949 poster.jpg
Theatrical release poster
Directed by Arthur Lubin
Produced by Leo C. Popkin
Screenplay by Jay Dratler
Dorothy Davenport
Story by Jay Dratler
Starring Brian Donlevy
Ella Raines
Charles Coburn
Music by Michel Michelet
Cinematography Ernest Laszlo
Edited by Arthur H. Nadel
Distributed by United Artists
Release dates
  • March 20, 1949 (1949-03-20) (United States)
Running time
111 minutes
Country United States
Language English

Impact is a 1949 film noir drama directed by Arthur Lubin and starring Brian Donlevy and Ella Raines. It was filmed entirely in California and included scenes filmed in Sausalito, and at San Francisco's Fisherman's Wharf and other locations around the city. The film was based on a story by film noir writer Jay Dratler.[1] The supporting cast features Charles Coburn, Helen Walker, Anna May Wong, Philip Ahn and William Wright.


Millionaire industrialist Walter Williams (Brian Donlevy) has a young wife, Irene (Helen Walker), who is trying to kill him with the help of her young lover, Jim Torrance (Tony Barrett). The plan falls apart when Williams survives a hit on the head from the would-be killer. Attempting to flee the scene in Williams' Packard Clipper convertible, Torrance dies in a fiery head-on collision. The body is mistakenly identified as Williams.

The wounded, dazed Williams ends up in the fictional small town of Larkspur, Idaho (filmed in Larkspur, California). He gets a job as a service station mechanic and falls in love with Marsha (Ella Raines), the station's owner. Meanwhile, the police arrest Williams' wife for his "murder." After Marsha eventually persuades Walter to go back to clear his wife, he is charged with murdering Torrance. Marsha enlists the help of kindly police detective Quincy (Charles Coburn) to prove Walter's innocence.



This was Anna May Wong's first screen appearance since 1942. Character actor Tom Greenway made his first appearance on screen as an unnamed moving van driver.[2][3] Sheilah Graham appears as herself, reading a news item about the case on the radio.

Product placement[edit]

In the 1940s, it was still uncommon for brand name products to be seen in movies, but this was a notable exception. A Bekins moving van is prominent in several scenes. The movie trade paper Harrison's Reports typically called attention to cases in which such products appeared on screen, and always took a stand against that practice. Although its review did not mention Bekins, the Harrison’s review noted "advertising plugs worked in for such products as Pabst Blue Ribbon beer, Raleigh cigarettes, Coca-Cola, Mission Orange soda pop, Mobil oil gasoline, oil and tires, Gruen watches, and the trade name, Rexall."[4] In addition Laykin et Cie at I.Magnin & Co is featured in the opening credits. Laykin et Cie was the leading West Coast Jeweler during the period with an important salon in Los Angeles and San Francisco during the time the movie was shot in 1948. In the opening scenes Donlevy presents Helen Walker with a custom Laykin et Cie intertwined diamond double heart broach with the initials "IW" for Irene Williams which was produced for the film. Throughout the film Irene Williams continues to wear various Laykin et Cie jewels of the period.


Critical response[edit]

The film critic for The New York Times, Bosley Crowther, panned the film script and film, writing, "If anyone seeing this picture is willing to string along with that as a fair definition of 'impact,' we can't vouch for the film's appeal to him. For it seems fairly obvious that the authors have geared their intellects to the suppositional level of that phony lexicon. And everything which happens in the picture is as cheaply opportunist and contrived as that arbitrary definition. You either swallow it whole—or you don't. Frankly, your correspondent doesn't."[5]

More recently, critic Gary W. Tooze praised the B movie: "As far as 'modest' Film Noirs go, this is one of the best. A simple plot idea is twisted to the max for late 1940s audiences."[6]

See also[edit]


  1. ^ Impact at the Internet Movie Database
  2. ^ Anna May Wong at the Internet Movie Database.
  3. ^ Tom Greenway at the Internet Movie Database.
  4. ^ Harrison's Reports; 19 March 1949, page 46.
  5. ^ Crowther, Bosley. The New York Times, film review, March 21, 1949. Accessed: August 5, 2013.
  6. ^ Tooze, Gary W. "Impact".  Accessed: August 5, 2013.

External links[edit]