Imperial Margarine

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Imperial is a brand of margarine distributed by Unilever. It is best remembered for television commercials in which a person who recently ate something with Imperial margarine would suddenly have a crown appear on their head (accompanied by a four note fanfare).[1][2][3][4]

The commercials inspired sporadic cultural references throughout the years. The commercials were spoofed in episodes of The Carol Burnett Show, Green Acres, and Parker Lewis Can't Lose. On a 1982 episode of Georgia Championship Wrestling, wrestler "Rowdy" Roddy Piper gave an interview wherein he mentioned Imperial Margarine by name in the course of mocking his opponent.[5][6]


  1. ^ 1980s Imperial Margarine Commercial on YouTube
  2. ^ Imperial Margarine Classic King's Crowns TV Commercial on YouTube
  3. ^ Vintage Imperial Margarine Crown TV Commercial '80s on YouTube
  4. ^ Imperial Margarine But a Crown on Your Head on YouTube
  5. ^ "Memorable Quotes". 2008. Retrieved September 28, 2010. 
  6. ^ Bowden, Scott (2009). "Anatomy of Angle: The Jerry Lawler vs. "Rowdy" Roddy Piper Feud That Never Was in 1982". Scott Bowden presents Kentucky Fried Rasslin. Retrieved September 28, 2010.