In-N-Out Burger products

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In-N-Out Burger
Type Private
Founded Baldwin Park, California, USA (1948)
Headquarters Irvine, California
Area served California, Arizona, Nevada, Utah, Chattanooga
Key people Lynsi Martinez, Owner
Mark Taylor, President
Roger Kotch, CFO
Revenue estimated US$ 216.8 million (2007)[1]
Website www.in-n-out.com

When In-N-Out Burger first opened in 1948, the company provided only a basic menu of burgers, fries and beverages. The foods they prepared were made on location from fresh ingredients, including their french fries which were sliced and cooked to order. Unlike the other major competitors in the hamburger fast food restaurant business, Burger King, McDonald's and Wendy's, as the chain grew in the intervening years they have not added products such as chicken and salads to their menu or changed their preparation methods. In the present, the company's menu still only lists burgers, fries and beverages advertised as being produced on site from fresh ingredients.

Instead of a broad menu like its competitors, In-N-Out has become known for its Secret Menu, unadvertised variations on its burgers that are based on customer preferences.[2]

Contents

[edit] Burgers

Animal-style cheeseburger, fries, drink.

All burgers consist of one or more 1/8 lb. beef patties cooked to "medium-well", and served on a toasted bun. The default style of burger includes tomato, leaf lettuce and "spread", a sauce similar to Thousand Island dressing. In addition, customers are asked if they wish to add raw or grilled onions.

The bulk of the secret menu revolves around the burgers. The company advertises that "Animal Style" is one of the most popular "secret" styles; in addition to the standard toppings, Animal Style burgers include pickles, extra spread, grilled onions, and mustard fried onto each meat patty. "3×3" (pronounced 3-by-3), "4×4", or variations of "m" × "c", refers to a burger with a varied amount of meat patties, "m", and slices of cheese, "c": e.g. a burger with six meat patties and three slices of cheese is a "6×3". The In-N-Out "secret menu" section of the website only mentions the 3x3 and 4x4.[3] There are instances of extremely large sandwiches including a 100x100,[4] and possibly the largest variation, a 666x666. It was created for a Caltech Ditch Day stack in Ricketts House in the spring of 1997. The sandwich was so large, the purchaser had to construct a steel trough to transport it.[5]

In-N-Out has two low carbohydrate offerings, akin to the Atkins diet. "Protein Style", introduced in the 1970s,[2][6] replaces the bun with large leaves of lettuce; while the "Flying Dutchman" is a 2x2 with no bun, vegetables, or spread.

[edit] Secret Menu variations

A pair of 3x3 cheeseburgers and fries.
  • Hamburgers - "Double Meat" or "Triple Meat" for multiple patties.
  • # by # - Any number of patties and slices of cheese.
  • Veggie Burger - a sandwich containing only vegetables, without meat or cheese.
  • Grilled cheese sandwich - served with tomato, lettuce and spread.
  • Extra Everything - adds extra spread, tomato, lettuce, and onions (regular or grilled).
  • Extra Toast - bun is toasted longer.[7]
  • Chopped Chilies - mild, pickled chopped peppers are added to the burger.
  • Protein Style - replace buns with lettuce.
  • Flying Dutchman - meat and cheese sans vegetables and bun.
  • Animal Style - patties are grilled with mustard or "mustard fried", add pickles, add grilled onions, lettuce, tomatoes, and extra spread.

[edit] Additional Condiments

  • Spread - packets of refrigerated "Spread", similar to Thousand Island dressing.
  • Yellow Peppers - packets of whole yellow Chili peppers.
  • Pickles - pickles do not come on the burger and can be added upon request

[edit] Onion styles

The company's customization extends to the onions it serves. "Regular Onions" is default and is a whole slice of fresh onions. The company will also serve the slice cooked ("whole grilled"), raw chopped, and grilled. How the onion are ordered will determine its placement on the sandwich, raw whole onions are placed with the cold ingredients, cooked onions are on the burger patty.

[edit] French fries

An In-N-Out employee preparing potatoes for its french fries.

In-N-Out uses the Kennebec strain of potato for its fries and prepares them in store as opposed to purchasing them pre-made from other companies. The company's french fries have always been fried in vegetable oil while other chains had originally used lard or beef tallow.[8] Again the company will custom prepare its fries upon request.

[edit] Secret Menu variations

  • Fries "Light" - Decreased cooking time for a softer product.
  • Fries "Well" - Increased cooking time for a crispier product.
  • Fries "Extra-Well" - Further increased cooking time for a very crispy product.
  • Fries "No Boat" - Fries are placed directly onto the serving tray instead of the paper "boat".
  • "Animal Style" - Melted cheese, spread, and grilled onions.
  • Cheese fries - called fries with cheese

[edit] Beverages

The company serves the standard fast food fare for beverages, sodas and milkshakes. Its sodas include products from the Coca-Cola Company except Sprite; the company serves 7 Up as its lemon-lime soda and Dr Pepper, both from the Dr Pepper Snapple Group. The company advertises its milkshakes as hand spun with ice cream as opposed to soft serve style sold at major chains.

[edit] Secret Menu variations

[edit] Trademarks

Like other fast food chains, the company has trademarked its signature products and concepts. In this case the terms "Animal Style", "Protein Style", "2x2", "3x3" and "4x4" are all federally registered marks. These products are all displayed with the "circle-R" (®) symbol in the company advertising.

[edit] See also

[edit] References

  1. ^ "In-N-Out Burgers, Inc. Company Profile". http://biz.yahoo.com/ic/105/105009.html. 
  2. ^ a b Tom McNichol (2002-08-14). "The Secret Behind A Burger Cult". The New York Times. p. Late Edition - Final, Section F, Page 1, Column 1. http://www.nytimes.com/2002/08/14/dining/the-secret-behind-a-burger-cult.html. Retrieved on 2007-07-21. "Over the years, this trend has evolved into what's become known as the Secret Menu -- a list of popular burger variations that do not appear on the menu but are passed along by word of mouth." 
  3. ^ "IN-N-OUT Burger". http://www.in-n-out.com/secretmenu.asp. 
  4. ^ "In-N-Out 100x100". 2006-01-23. http://whatupwilly.blogspot.com/2006/01/in-n-out-100x100.html. Retrieved on 2008-08-16. "Personal account of a 100x100 sandwich." 
  5. ^ Legends of Caltech III. Caltech Alumni Association. May 2007. ISBN 978-0-9764321-0-4. http://legendsofcaltech.org/. 
  6. ^ Daisy Nguyen (2004-03-26). "Bunless burgers old hat at In-N-Out". The Oakland Tribune. http://calbears.findarticles.com/p/articles/mi_qn4176/is_20040326/ai_n14571110. Retrieved on 2007-06-17. "In fact, it was customers who gave it the name protein style," said Carl Van Fleet, the company's vice president of planning. "They also created it, in a sense, when they began requesting it in the early 1970s..." 
  7. ^ John Marcotte (2005-02-25). "In-N-Out’s secret menu". Badmouth. http://www.badmouth.net/in-n-outs-secret-menu/. Retrieved on 2008-08-16. 
  8. ^ "IN-N-OUT Burger". 2006-08-08. http://www.in-n-out.com/freshness.asp. 
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