In Kind Direct

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In Kind Direct
Industry Charity/Third Sector
Founded 1996
Headquarters City of London
Key people HRH Prince Charles, Founder and Patron
Robin Boles, CEO
Website Website
Facebook Page
Twitter Page

In Kind Direct is a charity in the United Kingdom founded in 1996 by HRH Prince Charles. The charity redistributes surplus goods from manufacturers and retailers to UK charities working both domestically and abroad.[1] In Kind Direct is one of The Prince's Charities, which is the largest multi-cause charitable enterprise in the United Kingdom.[2]

Since foundation in 1996, the charity has redistributed £130 million in value of goods from over 930 companies. 6,700 voluntary and community organisations have received products via In Kind Direct, helping millions of people in need.[1]


In Kind Direct provides a single contact point for companies with goods to donate. The charity has the infrastructure to accept large quantities of goods and then store, sort and deliver them to charities.[3] In Kind Direct accepts all kinds of stock including: end of lines, slight seconds, samples, items with damaged packaging and returns. In Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to non-profit organisations.

The charity has a dual agenda: it seeks to divert usable goods from being wasted or land filled for environmental benefit, but in doing so it releases additional resource to the charity sector.[4]

Brand protection issues[edit]

In Kind Direct addresses brand protection concerns by thoroughly vetting all organisations within its network and monitoring distribution carefully to ensure products are used for good. Charities are not allowed to sell, trade, barter or fundraise with the goods received through In Kind Direct.[5]

In addition, the charity conducts spot checks and is vigilant in investigating any possible breaches of these rules.

Examples of donors[edit]

Donors to In Kind Direct include:[6]

ACCO UK, Lush, Adidas, Mattel, Amazon, McBride[disambiguation needed], Austin Reed, Mitre, B3 International, Mothercare, Beiersdorf UK, New Balance, Berghaus, Next[disambiguation needed], Black & Decker, Portmeirion Pottery, Boots Group, Procter & Gamble, Bunzl, Reckitt Benckiser, Cleenol Group, Ricoh, Colgate Palmolive, Sara Lee Corporation, Disney, SCA Tissue Europe, Ellesse, Staples, GlaxoSmithKline, Taylors of Harrogate, Home Retail Group, The Body Shop Foundation JD Sports, Unilever UK, Johnson & Johnson, Usborne Publishing, Kickers, The North Face, Kimberly-Clark, Vivid Imaginations, L’Oréal.

International network[edit]

In 2010 the “Global Network of In Kind Direct“ was founded under the presidency of HRH the Prince of Wales. Besides In Kind Direct itself there are (up to now) two other organizations represented in the network: The German charity Innatura, active since 2013, and the French Non-Profit organization Dons Solidaires, which was founded in 2004. All three organizations are financially and structurally independent charities that raise in kind donations for redistributing them to social projects. Nevertheless, the network members share knowledge, skills and lessons learned in many ways. Also there is a mutual exchange of donors which may not be redistributed within the partner network of one of the charities. I.e. if there are donors that In Kind Direct cannot distribute to a UK charity (because of lack of need f.e.) it will offer the donors to Innatura and Dons Solidaires so that they can find out whether there is demand for those goods within their partner network or not.[7]