In Search of Stupidity

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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Author Merrill Rick Chapman
Country United States
Language English
Genre business management
Published 2003 (Apress)
Media type Print (hardcover)
Pages 256
ISBN 1590591046

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters is a book written by Merrill Rick Chapman, first published in 2003. This book explores, in a humorous tone, the art and science of management used by high-technology companies.

In Search of Stupidity is a parody of In Search of Excellence. Its central thesis is that the most determinant factor for success in the high-tech market is avoidance of stupid mistakes. It tries to exemplify that it is possible to set up an industry wide doctrine without solid base. This book's existence could be interpreted that a good manager should not trust any single doctrine for management, and even traditional common sense might work better than a strict doctrine based on poor data.

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