In and Out of Consciousness: Greatest Hits 1990–2010

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In and Out of Consciousness: Greatest Hits 1990–2010
Greatest hits album by Robbie Williams
Released 8 October 2010 (2010-10-08)
(see release history)
Recorded 1993 – June 2010
Genre Pop rock, pop, dance-pop, britpop, alternative rock, adult contemporary
Label Virgin
Producer Robbie Williams, Trevor Horn, Guy Chambers, Steve Power, Pet Shop Boys, Mark Ronson, Soul Mekanik, Gary Barlow, Stephen Duffy, Stephen Hague
Robbie Williams chronology
Greatest Hits
(2004)
In and Out of Consciousness: Greatest Hits 1990–2010
(2010)
Robbie Williams: Classic Album Selection
(2013)
Singles from In and Out of Consciousness: Greatest Hits 1990–2010
  1. "Shame"
    Released: 4 October 2010[1][2]

In and Out of Consciousness: Greatest Hits 1990–2010 is the second greatest hits compilation album by the British singer-songwriter Robbie Williams, after his first greatest hits compilation, Greatest Hits, which was released in 2004.[1] The album, which features 39 songs, was released in October 2010 and is his last album under his recording contract with EMI.[1][3] The lead single of the album is "Shame", co-written by and featuring fellow Take That member Gary Barlow. The song is their first collaboration in 15 years since Williams left Take That in 1995.[1]

The album debuted at number one on the UK Albums Chart, making it Williams' ninth album to debut at number one and his first since Rudebox released in 2006.[4] It has been certified Platinum,[5] selling over 41,000 copies on its first day of release and 120,000 copies during its first week, making the album the second-fastest selling of the year in the UK.[6][7] The album topped the charts in Austria and Germany, and charted within the top five of the charts in Ireland, Italy, the Netherlands, Portugal, Spain and Switzerland.[8]

Background information and production[edit]

Speaking about the album and working with Barlow again, Williams said: "It’s incredible to listen to the album and realise that it’s already been 20 years of making music and playing gigs. And the great thing about the album is that it’s not only a celebration of my past but also a bridge to the future. The fact that part of the future includes a name from my past makes it all the more poignant for me".[1][9] Beside the lead single, "Shame", the album also features a new track called "Heart and I" co-written with Barlow.[10] The track listing and cover art of the album were revealed on 13 July 2010 on Williams' official website.[10] The image for the cover was captured by photographer Julian Broad, who also worked with Williams for the Reality Killed the Video Star album cover. The cover was shot in May 2010 in Malibu, California.[10]

Promotion[edit]

Williams and Barlow performed "Shame" on 12 September 2010 at the Help for Heroes held at the Twickenham Stadium.[11] They also performed the single on Strictly Come Dancing on 2 October 2010.[12] On 8 October 2010 they gave an interview and performed on Paul O'Grady Live.[13] On 7 October 2010 Barlow and Williams performed "Shame" and "Shine" on the BBC Radio 1 Live Lounge.[14] On the release date of the album in the UK, Williams gave an interview on Daybreak as well as performing "Feel" and "Shame".[15]

Singles[edit]

The only single to be released is "Shame", a duet co-written with fellow Take That member Gary Barlow. The video and the song premiered on 26 August 2010.[16] Directed by Vaughan Arnell, the video is a spoof of the film Brokeback Mountain.[17] Tim Jonze from The Guardian has said that the song is "a gentle country ballad that tells the story of the pair patching up the relationship that was damaged after Williams left Take That in 1995."[18] It debuted at number two on the UK Singles Chart, making the song Williams' 28th top ten entry on the chart.[19][20] "Shame" has also charted within the top 10 and top 20 in Denmark, Italy, Germany, Belgium, Ireland and the Netherlands.[21] Yahoo! Music has ranked the video for "Shame" as the 14th best video of 2010.[22]

The compilation does not include "United", a single released by Williams in 2000 as part of Pepsi's "Ask for More" advertising campaign, and three singles only released in certain territories: "Win Some Lose Some", "Better Man" and "Bongo Bong and Je Ne T'aime Plus".

Critical reception[edit]

Professional ratings
Review scores
Source Rating
Allmusic 4/5 stars[23]
BBC Music (favorable)[24]
USA Today 3.5/4 stars[25]
Yahoo! Music UK (7/10)[26]

John Bush from Allmusic gave the album four stars out of five. He said that even in its most basic edition, the album presents "no less than 39 examples of what made Robbie Williams a fascinating millennial superstar". He described Williams as "ambitious and self-deprecating, sensitive and boorish, dynamic and introverted" and that the album "presents a much richer picture of Williams' discography". Bush concluded his review by saying that "In and Out of Consciousness certainly offers a full portrait of Robbie Williams, the greatest pop star of the '90s and 2000s that few people appeared to respect but everyone enjoyed."[23] Sean Egan from BBC Music said that "Many of the songs are amongst the strongest chart hits of the new millennium, especially Williams’ collaborations with Guy Chambers". Egan said that "The sequencing is bizarre but has its own kind of logic, working backwards chronologically" and as "the familiar tunes go by, one is struck by the fact that Williams is both underrated [...] and overrated." He also stated that had Williams "not been sacked by Take That, he would never have been motivated to prove himself with edgy, knowing music light years beyond the boyband." Egan concluded his review by saying that "If this compilation is closing a chapter, the jury is still out on whether the next one is going to be a gripper."[24]

Track listing[edit]

In and Out of Consciousness: Greatest Hits 1990–2010 is available in several formats:[27] a two CD standard edition, a three CD deluxe edition with rarities and B-sides, a DVD edition which includes the music videos of the standard edition and an "ultimate edition" which includes all three CDs, the two DVDs and a bonus third DVD with a live recording of Williams' concert at the Velodrom, Berlin in 2005.

CD 1[10]
No. Title Writer(s) Album Length
1. "Shame" (with Gary Barlow) Robbie Williams, Gary Barlow Previously unreleased 3:59
2. "Heart and I"   Williams, Barlow Previously unreleased 4:41
3. "Morning Sun"   Williams, Danny Spencer, Kelvin Andrews, Richard Scott, Scott Ralph, Don Black Reality Killed the Video Star 4:06
4. "You Know Me"   Williams, Spencer, Andrews, Françoise Hardy Reality Killed the Video Star 4:20
5. "Bodies" (Radio Edit) Williams, Craig Russo, Brandon Christy Reality Killed the Video Star 4:02
6. "She's Madonna" (with Pet Shop Boys (Radio Edit)) Williams, Neil Tennant, Chris Lowe Rudebox 4:00
7. "Lovelight"   Lewis Taylor Rudebox 4:02
8. "Rudebox" (Radio Edit) Williams, Andrews, Spencer, Bill Laswell, Carl Aiken, William Collins, Sly Dunbar, Robbie Shakespeare Rudebox 3:47
9. "Sin Sin Sin" (Radio Edit) Williams, Stephen Duffy Intensive Care 4:03
10. "Advertising Space"   Williams, Duffy Intensive Care 4:38
11. "Make Me Pure" (Radio Edit) Williams, Duffy, Chris Heath Intensive Care 3:48
12. "Tripping" (Radio Edit) Williams, Duffy Intensive Care 4:03
13. "Misunderstood"   Williams, Duffy Greatest Hits 3:59
14. "Radio"   Williams, Duffy Greatest Hits 3:51
15. "Sexed Up" (Radio Edit) Williams, Guy Chambers Escapology 4:10
16. "Something Beautiful" (Radio Edit) Williams, Chambers Escapology 4:01
17. "Come Undone" (Radio Edit) Williams, Boots Ottestad, Ashley Hamilton, Daniel Pierre Escapology 3:54
18. "Feel" (Radio Edit) Williams, Chambers Escapology 3:41
19. "Mr. Bojangles"   Jerry Jeff Walker Swing When You're Winning 3:18
CD 2[10]
No. Title Writer(s) Album Length
1. "I Will Talk and Hollywood Will Listen"   Williams, Chambers Swing When You're Winning 3:14
2. "Somethin' Stupid" (with Nicole Kidman) Carson Parks Swing When You're Winning 2:50
3. "The Road to Mandalay" (Radio Edit) Williams, Chambers Sing When You're Winning 3:18
4. "Eternity"   Williams, Chambers Greatest Hits 5:00
5. "Let Love Be Your Energy" (Radio Mix) Williams, Chambers Sing When You're Winning 4:04
6. "Supreme"   Williams, Chambers, Freddie Perren, Dino Fekaris Sing When You're Winning 4:15
7. "Kids" (with Kylie Minogue (Radio Edit)) Williams, Chambers Sing When You're Winning 4:19
8. "Rock DJ"   Williams, Chambers, Andrews, Nelson Pigford, Ekundayo Paris Sing When You're Winning 4:17
9. "It's Only Us"   Williams, Chambers I've Been Expecting You
(2002 re-release)
2:51
10. "She's the One"   Karl Wallinger I've Been Expecting You 4:19
11. "Strong" (Radio Edit) Williams, Chambers I've Been Expecting You 4:19
12. "No Regrets" (Radio Edit) Williams, Chambers I've Been Expecting You 4:44
13. "Millennium" (Radio Edit) Williams, Chambers, Leslie Bricusse, John Barry I've Been Expecting You 3:45
14. "Let Me Entertain You"   Williams, Chambers Life Thru a Lens 4:22
15. "Angels"   Williams, Chambers Life Thru a Lens 4:27
16. "South of the Border"   Williams, Chambers Life Thru a Lens 3:54
17. "Lazy Days"   Williams, Chambers Life Thru a Lens 3:54
18. "Old Before I Die"   Williams, Eric Bazilian, Desmond Child Life Thru a Lens 3:53
19. "Freedom"   George Michael Single release 4:18
20. "Everything Changes" (with Take That) Barlow, Mike Ward, Eliot Kennedy, Cary Baylis Everything Changes 3:33
CD 3 (Deluxe and Ultimate edition only)[28]
DVD editions[27]

Personnel[edit]

Credits for In and Out of Consciousness: Greatest Hits 1990–2010 adapted from Allmusic.[30]

Commercial performance[edit]

Preceded by
Disc-Overy by Tinie Tempah
UK Albums Chart number-one album
23 October 2010 – 30 October 2010
Succeeded by
Come Around Sundown by Kings of Leon
Scottish Albums Chart number-one album
23 October 2010 – 30 October 2010
Preceded by
Hard Knocks by Joe Cocker
German Albums Chart number-one album
22 October 2010 – 28 October 2010
Preceded by
Meine Zeit by Rainhard Fendrich
Austrian Albums Chart number-one album
20 October 2010 – 25 October 2010
Preceded by
Going Back by Phil Collins
European Top 100 Albums number-one album
30 October 2010 – 5 November 2010

Release history[edit]

Region Date Label Format
Germany[73] 8 October 2010 Virgin Records CD, CD + DVD
Digital download
Australia[74]
Austria[73]
Switzerland[73]
United Kingdom[75] 11 October 2010
France[76]
Mexico[77] EMI Music
United States[78] 12 October 2010 Astralwerks
Canada[79]
Brazil[80] 13 October 2010 EMI Music

References[edit]

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External links[edit]