Independent software vendor
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An independent software vendor (ISV) is a company specializing in making or selling software, designed for mass or niche markets. This typically applies for application-specific or embedded software, from other software producers. Examples: IBM has a comprehensive ISV program. Oracle products may be embedded in other software (Embedded Software License (ESL)) or used in other software (Application Specific Full Use license (ASFU)). Such markets may be diverse, including software for real estate brokers, scheduling for healthcare personnel, barcode scanning, stock maintenance and even child care management software.
Software publishers that develop in house software addressing generic corporate needs (i.e. accounting software, networking software, CRM software, etc.): There are an estimated 5456 ISVs dedicated to a specific company process across EMEA (Jan 2012) including companies such as IBM, Barracuda Networks and SAS.
Software publishers that develop in-house software addressing a specific industry or activity (i.e. Catia for CAD industry): There are an estimated 6380 ISVs dedicated to a specific activity across EMEA (Jan 2012) including companies such as McAfee, Sage and Trend Micro.
Software companies that develop in house software meant for general use by companies (i.e. linguistic tools, word-processing...): There are an estimated 4588 Software publishers dedicated to a specific company process across EMEA (Jan 2012) including Microsoft, Oracle, Novell...
An ISV makes and sells software products that run on one or more computer hardware or operating system platforms. The companies that make the platforms, such as Microsoft, Cisco, IBM, Hewlett-Packard, Novell, Google, Oracle, Apple, SAP, and salesforce.com encourage and lend support to ISVs, often with special "business partner" programs. These programs enable the platform provider and the ISV to leverage joint strengths and convert them into incremental business opportunities. 
There are also manufacturers betting for ISV Channel, like Fujitsu, who has make a new channel business dedicated to this market.
- "Independent Software Vendor / SAM terms". OMTCO Operations Management Technology Consulting GmbH. Retrieved 21 May 2013.
- Karl M. Popp and Ralf Meyer (2010). Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry. Norderstedt, Germany: BOD. ISBN 3-8391-6983-6.