Outline of public relations

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The following outline is provided as an overview of and topical guide to public relations:

Public relations are actions of an organization or individual in promoting goodwill between itself and the organization's publics (PR rarely has the resources to focus on the "general public" and so segments populations into "target publics", being those specific groups of like-minded people with an ability to "help" or hurt" the organization from sustaining itself within its operating environment), the community (e.g. neighbours), media, government (three-tiers), competitors, staff and employees, suppliers and contractors, investors, and so on.

Nature of public relations[edit]

Public relations can be described as all of the following:

  • Academic discipline – branch of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners belong.
  • Communication – activity of conveying information
  • Marketing – process which creates, communicates, and delivers value to the customer, and maintains the relationship with customers.

Essence of public relations[edit]

  • To create and sustain "shared meaning" or "common understanding" - NB this may be and usually is different from "shared beliefs"
  • Propaganda: the general propagation of information for a specific purpose
  • Psychological warfare:
  • Public relations: techniques used to influence the publics' perception of an organization
  • Publicity: PR techniques used to promote a specific product or brand

Public relations methods and approaches[edit]

Theory of public relations[edit]

History of public relations[edit]

Historical uses of propaganda[edit]

By country[edit]

Miscellany[edit]

World War II[edit]

Britain[edit]
Nazi Germany[edit]
Main article: Nazi propaganda
People[edit]
Organisations[edit]
Campaigns and events[edit]
Media[edit]
Main article: Nazism and cinema
Films[edit]

Public relations organizations[edit]

Public relations media[edit]

  • "Al Fateh"
  • America's Army, video game produced by the U.S. government with the stated aim of encouraging players to become interested in joining the U.S. Army.

Works about public relations and propaganda[edit]

Books[edit]

Film[edit]

See also[edit]

External links[edit]