IndiaMART

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Coordinates: 28°35′45.05″N 77°19′42.98″E / 28.5958472°N 77.3286056°E / 28.5958472; 77.3286056

IndiaMART.com
Type Private Company
Industry Internet Marketing
Founders Dinesh Agarwal
Headquarters 7th & 8th Floors, Advant-Navis Business Park, Sector 142, Noida, Uttar Pradesh, India
Area served Worldwide
Employees 2600
Website www.indiamart.com

IndiaMART is an Indian internet limited company headquartered in Noida. It is an online business-to-business B2B marketplace which matches buyers and suppliers. It has about 1.5 million suppliers listed on its website, with as many as 1 crore buyers visit the company's platform every month.[1]

In 2009, IAMAI conducted a study, which declared that IndiaMART has a 60 percent market share in India's online B2B marketplace.[2] It has also been declared as the world's second largest online b2b marketplace by Economic Times.[3]

History[edit]

After returning from the US in 1996, where he worked as a net consultant with HCL Technologies, Dinesh Agarwal started InterMesh, a company that made websites for Delhi-based companies like Nirula's. He then created IndiaMART, a website directory of the sites that his company created.[4]

In 1998, he opened the second office in Mumbai. By 1999, around 1,000 clients were added to the list. After the US terror attack on 11 September 2001, IndiaMART's revenue fell by nearly 40 per cent but the company overcame the slump.[5]

In early 2009, IndiaMART raised an undisclosed amount of money from Intel Capital. A total of $23 million was invested in IndiaMART One97 Communications and Global Talent Track.[6] Building on the platform for suppliers, it also created a buyer-dedicated forum in 2011.[7]

Today, IndiaMART has 50 offices in 20 cities in the country and a staff of 2600. Of these, 800 employees work at the head office in Noida, Uttar Pradesh [8]

IndiaMART roped in Irrfan Khan as its brand ambassador for its latest brand campaign that went live in November 2014.[9]

Events[edit]

In 2010, IndiaMART.com joined hands with financial news channel ET Now to present 'IndiaMART Leaders of Tomorrow Awards'. The awards are aimed at recognizing the significance of SMEs (small and medium enterprise) in sustaining economic growth, increasing trade, generating employment and creating new entrepreneurs in India.[10]

IndiaMART, in association with Zee Business presents Emerging Business Forum, with a view to provide practical solutions to various problems and difficulties faced by Indian SMEs in these areas.[11]

Mobile App & Website[edit]

IndiaMART.com introduced IndiaMART mobile site — m.indiamart.com and Android App on Google Play in 2013. m.indiamart.com — is available on all mobile phones that support Internet. The App operates on all mobile devices having Android Version 1.5 or above installed in them. Both enable users to easily search for suppliers in their preferred area and location. It also allows them to send business enquiries and SMS directly from their mobile phones. Buyers can even call suppliers directly by clicking on their displayed number.[12]

Tolexo.com[edit]

In June 2014, IndiaMART launched Tolexo.com, an e-commerce platform that enables SMEs to sell their products, besides listing them. With Tolexo, the company wants to make its service more easily accessible to both the consumers and sellers. The co-founder and director of Indiamart.com, Brijesh Agrawal has stated that Tolexo won’t be competing with Flipkart and other similar e-commerce sites. [13]

Awards & Nominations[edit]

  • Manthan Award 2013 for Buy Leads Under E-Business & Financial Inclusion Category [14]
  • Red Herring 100 Asia 2008 [15]
  • Emerging India Award 2008 (second runner-up) [16]

External links[edit]

References[edit]