Peterson was vastly considered a lock to win the election by political experts. The incumbent Peterson had nearly 30 times as much campaign money as the challenger. Peterson, who started with considerable fundraising advantages, raised nearly $1.5 million since April and had $1.5 million left in late October. In contrast, Ballard raised nearly $225,000 since April and had just over $51,000 left in his campaign fund in late October. Peterson spent nearly $1.5 million on TV and radio ads and $113,000 on polling and research. Two weeks before election day, Ballard had still not put up any TV ads.
Hoosiers for Fair Taxation stage a local protest against mayor Bart Peterson on July 28, 2007 by putting their tax assessments in an oversize tea bag and dunking it into the White River.
The two major issues in the mayoral campaign were crime and taxes. Residents felt property taxes were most important due to the spike in the tax. Rising crime was another major issue in the election.
Voting by party by neighborhood. The darkest blue shade represents more than 60% of votes were for Peterson, the lighter blue shade represents more than 50% for Peterson. The darkest red shade represents more than 60% of votes were for Ballard, the lighter red shade represents more than 50% for Ballard.