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The indie design movement is made up of independent designers, artists and craftspeople who design and make a wide array of products without being part of large, industrialised businesses. They often include work and art that is indvidual to that designer (indie referring to the word individual).
They are supported by shoppers who are seeking niche and often handmade products as opposed to those mass-produced by corporations. Such products may include jewellery and other accessories, ceramics, clothing, glass, metalwork, furniture, cosmetics, and art.
Indie designers often sell their items directly to buyers by way of their own online shops, craft fairs, street markets and a variety of online marketplaces, such as Etsy. However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline.
The indie design movement can be seen as being an aspect of the general indie movement and DIY culture.
- Christina Binkley (June 17, 2010). "Crafts, Clothes and Clout: Small Designers Reach Larger Audience With Growth of Web and TV Showcases". Wall Street Journal. Retrieved January 6, 2013.