Indomie

Indomie official logo

Indomie is a brand of instant noodles by Indofood CBP Sukses Makmur, the world's largest instant noodle manufacturer, located in Indonesia. It is distributed in Australia, Asia, Africa, New Zealand, the United States and European and Middle Eastern countries. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim. Outside its main manufacturing plants in Indonesia, Indomie is also produced in Nigeria since 1995 where it is a popular brand and have the largest instant noodles manufacturing plant in Africa.

Description

Indomie Mi Goreng

Indomie is a form of instant noodle spiced for the Indonesian palate. The most popular flavor is Indomie Mi Goreng, followed by Indomie Soto Mie, Indomie Ayam Bawang (Chicken Onion), Indomie Kari (Curry), Indomie Kaldu Ayam (Chicken) and Indomie Ayam Spesial (Special Chicken).

Naming & Slogan

Both Indomie and IndoMie can be used to describe the brand. Several advertisements in Indonesia shows a variety of customers ate Indomie, usually ended by the chorus "Indomie, Seleraku"

Varieties

Indomie comes in a variety of flavours, including:

Indomie's common variants

Indomie's Selera Nusantara variants featuring recipes taken from Indonesian Cuisine specialties from several provinces in Indonesia.

Common variants

• Mi Goreng Special
• Mi Goreng Pedas (Spicy)
• Mi Goreng Rendang
• Mi Goreng Sate
• Mi Goreng Ayam (Chicken)
• Mi Goreng BBQ Chicken
• Rasa Ayam Bawang (Onion Chicken Flavour)
• Rasa Ayam Spesial (Special Chicken Flavour)
• Rasa Baso Sapi (Beef Meatball Flavour)
• Rasa Kaldu Ayam (Chicken Broth Flavour)
• Rasa Kari Ayam (Chicken Curry Flavour)
• Rasa Soto Mie (Soto Flavour)
• Rasa Soto Special (Soto Flavour with Koya)

Crunchy variants

• Mi Goreng Kriuuk Ayam
• Mi Goreng Kriuuk Bawang
• Mi Goreng Kriuuk Pedas

Indonesian traditional cuisine variants

• Mi Goreng Cakalang (North Sulawesi)
• Mi Goreng Rasa Rendang Pedas Medan (North Sumatra)
• Rasa Coto Makassar (South Sulawesi)
• Rasa Empal Gentong (West Java)
• Rasa Kari Ayam Medan (North Sumatra)
• Rasa Mi Cakalang (North Sulawesi)
• Rasa Mi Celor (South Sumatra)
• Rasa Mi Kocok Bandung (West Java)
• Rasa Sop Buntut (Jakarta)
• Rasa Soto Banjar (South Kalimantan)
• Rasa Soto Banjar Limau Kuit (South Kalimantan)
• Rasa Soto Betawi (Jakarta)
• Rasa Soto Medan (North Sumatra)

Premium variants

• Mi Keriting Goreng Spesial
• Mi Keriting Goreng Rasa Ayam Cabe Rawit
• Mi Keriting Goreng Rasa Kornet
• Mi Keriting Rasa Ayam Panggang
• Mi Keriting Rasa Laksa Spesial

Vegetarian variants

• Vegetables Flavour
• Mi Goreng Vegan
• Rasa Sup Sayuran Vegan

Pop Mie

Indomie also has a cup noodle variety, called Pop Mie or Indomie Cup in Syria, in a variety flavours including:

• Mi Goreng Spesial (Special)
• Mi Goreng Pedas (Spicy)
• Rasa Ayam Spesial (Special Chicken Flavour)
• Rasa Ayam Bawang (Onion Chicken Flavour)
• Rasa Baso Spesial (Special Meatball Flavour)
• Rasa Ayam (Chicken Flavour)
• Rasa Baso (Meatball Flavour)
• Rasa Soto Ayam (Chicken Soto Flavour)
• Rasa Kari Ayam (Chicken Curry Flavour)
• Mini Rasa Ayam Bawang (Onion Chicken Flavour)
• Mini Rasa Baso Sapi (Meatball Flavour)
• Mini Rasa Soto Mie (Soto Flavour)

Popularity

• In 1988 Indomie was introduced in Nigeria through import, and in 1995 open its first production factory in Nigeria under Dufil Prima Foods. It is the first instant noodles manufacturing plant in Nigeria and the largest in Africa. Indomie Instant Noodles has grown to become a household name across the country.
• In 2005, Indomie broke the Guinness Book of World Records category for “The Largest Packet of Instant Noodles”, creating a packet that was 3.4m x 2.355m x 0.47m, with a net weight of 664.938 kg, which is about 8,000 times the weight of a regular pack of instant noodles. It was made using the same ingredients as a regular pack of instant noodle and was certified fit for human consumption.
• On December 13, 2009, Roger Ebert, popular film critic from United States for Chicago Sun-Times, ranked Indomie in one of his "Twelve Gifts of Christmas" in position #1.
• On January 3, 2010, Indomie launched the new pack design from its company.
• On October 7, 2010, In Taipei, The Taipei County Public Health Bureau announced that cosmetic preservatives were found in the Indonesian instant noodle “Indomie” and ordered all vendors to withdraw the product from the market.
• On October 11, Official Statement released by Indofood regarding the Taiwan Incident is The "The Company believes that the recent reports in the Taiwanese media arose in relation to instant noodle products manufactured by ICBP that were not intended for the Taiwanese market."
• Since December 6, 2010 Taiwan authorities have allowed Indomie instant noodle products to re-enter Taiwan market.
• May 2011, Jesse Two Ocean (J2O) from London, United Kingdom performing "Indomie" Produced by Acen.

See also

• Indomie Mi Goreng