Indomie

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Indomie
Indomie.png
Indomie logo
Product type Instant noodle
Owner Indofood CBP Sukses Makmur
Country Indonesia
Malaysia
Kenya
Saudi Arabia
Nigeria
China
Japan
United States
Introduced 1972
Markets Worldwide
Previous owners Sanmaru Food Manufacturing Co. Ltd. (1972-1990s)
Website

Indomie KSA

www.indomie.com

Indomie is a brand of instant noodle by Indofood, the largest instant noodle manufacturer in Indonesia with 72% of market share.[1] It is distributed in Australia, Asia, Africa, New Zealand, the United States and European and Middle Eastern countries. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim. Outside its main manufacturing plants in Indonesia, Indomie is also produced in Nigeria since 1995 where it is a popular brand and has the largest instant noodle manufacturing plant in Africa.

Description[edit]

Indomie is a form of instant noodle spiced for the Indonesian palate. The most popular flavor is Indomie Mi Goreng, followed by Indomie Soto Mie, Indomie Ayam Bawang (Onion Chicken), Indomie Kari Ayam (Chicken Curry), Indomie Kaldu Ayam (Chicken Stock) and Indomie Ayam Spesial (Special Chicken).

Naming and slogan[edit]

"Indo" stands for "Indonesia" and "Mie" stands for "noodles" in the Chinese language, therefore "Indomie" stands for "noodles from Indonesia or Indonesian noodle". Both Indomie and IndoMie can be used to describe the brand. Several advertisements in Indonesia show a variety of customers eat Indomie, usually ended by the chorus "Indomie, Seleraku", "Majulah Indonesiaku" (Indonesia Independence Day only), and "Maafkan Lahir Batin" (Eid Mubarak only).

Varieties[edit]

Indomie comes in a variety of flavours, including:

Common variants[edit]

  • Mi Goreng Special
  • Mi Goreng Special Plus (with extra fried onion and chilli sauce)
  • Mi Goreng Pedas (Spicy)
  • Mi Goreng Rendang
  • Mi Goreng Sate
  • Mi Goreng Rasa Ayam (Chicken)
  • Mi Goreng Rasa Ayam Panggang (Grilled Chicken)
  • Mi Goreng BBQ Chicken
  • Mi Goreng Cabe Ijo (Green Chilli)
  • Mi Goreng Iga Penyet (Spareribs)
  • Rasa Ayam Bawang (Onion Chicken Flavour)
  • Rasa Ayam Spesial (Special Chicken Flavour)
  • Rasa Baso Sapi (Beef Meatball Flavour)
  • Rasa Kaldu Ayam (Chicken Flavour)
  • Rasa Kari Ayam (Chicken Curry Flavour)
  • Rasa Soto Mie (Soto Flavour)
  • Rasa Soto Spesial (Special Soto Flavour with Koya)

Crunchy variants[edit]

  • Mi Goreng Kriuuk Ayam
  • Mi Goreng Kriuuk Bawang
  • Mi Goreng Kriuuk Pedas

Indonesian traditional cuisine variants[edit]

Premium variants[edit]

  • Mi Keriting Goreng Spesial
  • Mi Keriting Goreng Rasa Ayam Cabe Rawit
  • Mi Keriting Goreng Rasa Kornet
  • Mi Keriting Rasa Ayam Panggang
  • Mi Keriting Rasa Laksa Spesial

Taste of Asia variants[edit]

  • Thai Tom Yum Flavour Noodles Soup
  • Korean Bulgogi Flavour Fried Noodles
  • Singaporean Laksa Flavour Noodles Soup

Vegetarian variants[edit]

  • Mi Goreng Vegan (Vegetarian Fried Noodles)
  • Rasa Sup Sayuran Vegan (Vegetables Flavour)

Mi goreng[edit]

Cooked Indomie Mi goreng Iga penyet (Indonesian Spicy Ribs) flavor, served with fried egg and vegetables.

The "Mi goreng" ("stir fry") range of instant noodles by Indomie entered the market in 1983 and are distributed in North America, Europe, Africa, Australasia and various regions in Asia. The brand name "Mi goreng" is Indonesian for "fried noodle", and is based on the Indonesian dish Mie goreng. The brand flavours are sold in varying weight packets, around 85g, and contain two sachets of flavourings. The first sachet has three segments and carries the liquid condiments: sweet soy sauce, chilli sauce, and seasoning oil with garlic flakes. The other sachet has two segments for dry seasoning powder and flake of fried scallion. In some regions, Indomie Mi goreng is also available in jumbo (120 gram) packs.[2]

In 2006, Indomie launched a new variant Indomie Mi Goreng Kriuuk.. 8x. In this product, 8x means "Lebih banyak, Lebih renyah, Lebih gurih, Lebih gede" (translated: more noodles, crunchier, more delicious, larger), in three flavours: Chicken, Onion, Spicy.

Indomie Mi Goreng is certified halal.

Indomie Mi Goreng contains phenylalanine, so individuals suffering from phenylketonuria should avoid the seasoning. Indomie Mi Goreng also contains Monosodium glutamate (MSG : listed as flavour enhancer 621), making it unsuitable for some individuals with "severe, poorly controlled asthma".[3]

Additionally flavour enhancer 631 can be prepared from meat extract and/or dried sardines, but it can also be created via a microbial synthesis process from a vegetable source,[4] and flavour enhancer 627 is isolated from sardines and/or yeast extract. The inclusion of flavour enhancer 631 and the way it was prepared means Indomie Mi Goreng may or may not be suitable for vegetarians and vegans.

Pop Mie[edit]

Main article: Pop Mie

Indomie also has a cup noodle variety, called Pop Mie, Indomie Cup in Egypt, Syria and Saudi Arabia or Handy Indomie in the Virgin Islands, in a variety flavours including:

  • Mi Goreng Spesial (Special)
  • Mi Goreng Pedas (Spicy)
  • Mi Goreng Rendang (Coming Soon)
  • Mi Goreng Sate (Coming Soon)
  • Rasa Ayam Spesial (Special Chicken Flavour)
  • Rasa Ayam Bawang (Onion Chicken Flavour)
  • Rasa Baso Spesial (Special Meatball Flavour)
  • Rasa Ayam (Chicken Flavour)
  • Rasa Baso (Meatball Flavour)
  • Rasa Soto Ayam (Chicken Soto Flavour)
  • Rasa Kari Ayam (Chicken Curry Flavour)
  • Mini Rasa Ayam Bawang (Onion Chicken Flavour)
  • Mini Rasa Baso Sapi (Meatball Flavour)
  • Mini Rasa Soto Mi (Soto Flavour)

Popularity[edit]

  • On September 9, 1970, Indomie was first announced to the market in Indonesia then launched two years later, in 1972.
  • In 1988 Indomie was introduced in Nigeria through import, and in 1995 open its first production factory in Nigeria under Dufil Prima Foods. It is the first instant noodles manufacturing plant in Nigeria and the largest in Africa. Indomie Instant Noodles has grown to become a household name across the country.[5][6]
  • In 2005, Indomie broke the Guinness Book of World Records category for “The Largest Packet of Instant Noodles”, creating a packet that was 3.4m x 2.355m x 0.47m, with a net weight of 664.938 kg, which is about 8,000 times the weight of a regular pack of instant noodles. It was made using the same ingredients as a regular pack of instant noodle and was certified fit for human consumption.[7]
  • On December 13, 2009, Roger Ebert, popular film critic from United States for Chicago Sun-Times, ranked Indomie in one of his "Twelve Gifts of Christmas" in position #1.[8]
  • On January 3, 2010, Indomie launched the new pack design from its company.
  • On October 7, 2010, In Taipei, The Taipei County Public Health Bureau announced that cosmetic preservatives were found in the Indonesian instant noodle “Indomie” and ordered all vendors to withdraw the product from the market.[9]
  • On October 11, Official Statement released by Indofood regarding the Taiwan Incident is The "The Company believes that the recent reports in the Taiwanese media arose in relation to instant noodle products manufactured by ICBP that were not intended for the Taiwanese market."[10]
  • Since December 6, 2010 Taiwan authorities have allowed Indomie instant noodle products to re-enter Taiwan market.[11]
  • May 2011, Jesse Two Ocean (J2O) from London, United Kingdom performing "Indomie" Produced by Acen.[12]
  • March 26, 2013, Indomie Pepper Chicken Flavour make sits official launch.
  • in November 2013, Indofood launched the Taste of Asia flavours with Tom Yum, Bulgogi and Laksa.
  • March 1, 2014 and Indomie launched a new flavor called "Iga Penyet" (Spareribs).
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References[edit]

External links[edit]