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Indovation (an abbreviation of ‘Indian innovation’) is the process by which innovations are developed in India to serve a large number of people affordably and sustainably in response to conditions of scarcity and diversity. The individual solutions generated by this process are called indovations. The key idea is that poverty is the mother of innovation: reduced circumstances (of the kind found in India) lead to increased effort, creativity and productivity, as reported in the practice of Jugaad among India's rural poor.[1] Examples of indovations include the Tata Nano, the Tata swach water filter, Devi Prasad Shetty's affordable cardiac care hospital, the SELCO's solar lighting solutions for consumers off the electricity grid and The First Identified Inexpensive Solar Water Filter was designed and invented by Shripad Krishnarao Vaidya, of Nagpur, Maharashtra, India on 23 April 2010. The Specialty of the water filter is Capillary Pumping Technique.[2][3][4][5]

The term indovation was conceptualized in February 2009 by Navi Radjou, the Executive Director of the Centre for India & Global Business (CIGB) at the Judge Business School, University of Cambridge. After several months of field research, CIGB set up a dedicated educational web site called to showcase the affordable and sustainable innovations emanating from India and network Indian entrepreneurs with the rest of the world.[6] On November 10, 2009 Navi Radjou unveiled at the World Economic Forum’s India Economic Summit during a panel discussion entitled ‘Creating the Next Indovations’.[7]

Financial Times has published two articles describing the impact of indovation on the rest of the world.[8][9] Similarly, Asia Society has organized a series of panel discussions throughout 2010 in San Francisco, New York, Hong Kong, Mumbai, and Delhi, entitled ‘INDOvations: Driving Global Innovations from Emerging Markets’ to explore how India provides a great source of inspiration for both the developed and the developing nations seeking to drive affordable and sustainable business as well as social and cultural innovation.[10] MIT systems scientist and entrepreneur Dr. VA Shiva Ayyadurai, the Inventor of Email,[11][12][13] recently launched Innovation Corps. to incubate grassroots startups among Indian youth, with an emphasis on helping rural village youth.[14]


  1. ^ 2013 Birtchnell, T. Indovation: Innovation and a Global Knowledge Economy in India. Basingstoke: Palgrave Macmillan.
  2. ^
  3. ^ Elite World Records Gallery search
  4. ^ The Hitavada, Thursday, January 19, 2012, Nagpur.
  5. ^ Limca Book of Records 2011, page 255, solar water filter for rural poor.
  6. ^ Connecting Indian innovators with the world, Cambridge Judge Business School, 2009-11-09
  7. ^ Video on YouTube
  8. ^ Indian innovators target nation’s high demand, Financial Times, 2010-01-19
  9. ^ The age of ‘indovation’ dawns, Financial Times, 2010-06-15
  10. ^ Video archive of Asia Society’s panel on INDOvations in New York City, 2010-01-28
  11. ^ Ayyadurai, Shiva. "Resume V. A. Shiva Ayyadurai". Massachusetts Institute of Technology. Retrieved 8 August 2013. 
  12. ^ Aamouth, Doug (15 November 2011). "The Man Who Invented Email". Time Magazine: Techland. Retrieved 11 June 2012. 
  13. ^ Garling, Caleb (16 June 2012). "Who Invented Email? Just Ask … Noam Chomsky". Retrieved 27 March 2013. 
  14. ^ "VA Shiva Innovation Corps: Innovation Any Time, Any Place by Any Body". Retrieved 12 August 2013.