Discovery Digital Networks
|Founded||Los Angeles, California, U.S. (2005)|
|Headquarters||San Francisco, California, U.S.|
|Key people||Jay Adelson (Chairman)
Jim Louderback (CEO)
Philip DeFranco (Senior Vice President)
Discovery Digital Networks is a San Francisco based multi-channel internet television network that creates, produces and distributes web television shows on niche topics. It operates as the online video arm of Discovery Communications since its acquisition in May 2012. It operates as the provider for 4 distinct 'networks': Revision3, TestTube, Animalist, and the DeFranco Network.
Revision3 is the consumer review and miscellaneous network launched in 2005, as well as being the company name from 2005 to 2013. The network has primarily technology-based shows hosted and produced by Patrick Norton, and gaming shows hosted and produced by Adam Sessler. The network is known for creating personalities which consumers can trust buying advice from. The network also creates and hosts comedic, political, DIY and movie-related content. The name refers to the revisioning of video programming, according to founders Jay Adelson and David Prager. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.
In 2013, DDN acquired the company set up by Philip DeFranco, DeFranco Creative. A new subsidiary was formed under DDN called DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP. This set up 2 individual subsidiaries of under DeFranco Networks: SourceFed, a daily pop-culture news and comedy show, and For Human Peoples, DeFranco's storefront turned feel-good channel with unique content. These networks are all hosted under DDN.
TestTube is the education and documentary network launched in 2013. The network was created to appeal to fans of Discovery Channel properties, even including their own talent and formats. It is most well known for its short science-based shows such as DNews, based on the Discovery News website, How Stuff Works content and Hard Science, the experimental education show. The network also produces documentary and inspirational content.
Animalist is the animal-based network launched in 2013. The network handles shows for famous animals such as Lil Bub, produces educational shows on animals and also produces helpful content for pet owners. It closely mirrors programming formats on Discovery's Animal Planet.
On May 3, 2012, Discovery Communications announced that it had entered into an agreement to acquire Revision3 for $35 million. The transaction closed on June 1, 2012. On December 5, 2012, Discovery launched DNews, a show based around the Discovery website Discovery News, which covers current stories based around science and technology.
On May 23, 2013, Discovery launched a sister site to itself called TestTube. It separates documentary-type shows from the main site, including the long-running Scam School, to better market to the existing Discovery Channel audience. On May 30, 2013, Discovery acquired the company set up by Philip DeFranco, DeFranco Creative. A new subsidiary was formed under Revision3 called Phil DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP.
On October 4, 2013, Discovery launched an animal-based sister-site called Animalist. It hosts original shows based around animals features unique online personalities, aimed at viewers of Discovery's Animal Planet.
In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system. The FBI launched an investigation, but no charges were brought against MediaDefender.
On June 29, 2009, former studio engineer David Randolph wrote on his personal blog about how he had been mistreated during the construction of the Revision3 studio. The post has since been removed from his website.
Production and distribution
Some of the shows are produced and owned by Discovery Digital Networks however most of DDN's shows are produced independently. DDN only handles the distribution and marketing aspects of these shows and does not produce the content. In February 2008 DDN completed work on its own studio where their own shows are recorded.
The shows have been distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, Discovery.com, BitTorrent, YouTube, PyroTV, Miro, TiVo, Zune, Apple devices, Android and Xbox. The shows have also been distributed in wide variety of formats, including QuickTime, Windows Media Video, Theora, WebM and Xvid. An embeddable Flash/HTML5 player is also available. Revision3 utilizes BitGravity's content delivery network for the distribution of the shows video files. In September 2011, Revision3 programming began to air on cable television on the rebranded YouToo TV, the former American Life Network, which ended after the sale to Discovery Communications. In September 2012, DDN partnered with YouTube to create TechFeed, an original channel based around technology made by DDN and existing hosts. In March 2013, the company launched an official DDN Xbox 360 app for Xbox Live Gold members.
- Web series
- Web television
- Multi Channel Network
- Cost Per Mille
- Cost Per Impression
- List of YouTube personalities
- Revision3 > About Us
- "Discovery Communications to Acquire Top Digital Video Provider Revision3". Discovery Communications (Press release). Silver Spring, Md. May 3, 2012. Retrieved May 4, 2012.
- "Discovery Digital Networks - YouTube". Discovery Communications. Retrieved 2013-12-20.
- Bogatin, Donna (2006-09-25). "Kevin Rose: ‘kill your television’ and join me at Revision3".
- "Revision3 Launches New Digital Network: TestTube" (Press release). 2013-05-23.
- Louderback, Jim (29 May 2008). "Inside the Attack that Crippled Revision3". Revision3.
- Randolph, David (2009-06-29). "OK I got that off my chest.". Retrieved 2009-07-04.
- Official website
- DDN's channel on YouTube
- David Prager of Revision3 – an Internet TV network. Intruders tv. 27 April 2008.