The concept of the informed consumer is a fundamental one in the law of the European Union. Since the general Resolution of 1975, one of the primary objectives of the European Community, and then the European Union, has been the provision of information to consumers. The rationale is that market actors who are informed have a greater capacity to understand the importance of their market actions and choices, and are enabled in making better choices.
- ^ Guido Alpa (2002). "Trading On-line and Consumer Protection". In Guido Ferrarini, Klaus J. Hopt, and E. Wymeersch. Capital Markets in the Age of the Euro. Kluwer Law International. p. 133. ISBN 90-411-1737-7.
Further reading 
- Thomas Wilhelmsson (2007). "The Informed Consumer v the Vulnerable Consumer in European Unfair Commercial Practices Law — A Comment". In Geraint Howells, Christian Twigg-Flesner, Deborah Parry, and Annette Nordhausen. The Yearbook of Consumer Law 2007. Ashgate Publishing, Ltd. ISBN 0-7546-4733-1.
- Stephen Weatherill (1994). "The Rôle of the Informed Consumer in EC Law and Policy". Consumer Law Journal 2: 49–69.
- Cristina Poncibò and Rossella Incardona (March 2007). "The Average Consumer, the Unfair Commercial Practices Directive, and the Cognitive Revolution". Journal of Consumer Policy Issue 30 (1): 21–38. SSRN 1084038.
- Stephen Weatherill (1996). "The Evolution of European Consumer Law and Policy: From Well Informed Consumer to Confident Consumer". In H. W. Micklitz. Rechtseinheit oder Rechtsvielfalt in Europa?. Baden–Baden. pp. 424–440.
- Norbert Reich (2005). "Autonomy: The concept of te "Informed Consumer" and the standard of deception". Understanding Eu Law. Intersentia nv. pp. 297–298. ISBN 90-5095-465-0.