Inkfruit
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| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2007 |
| Headquarters | Mumbai, India |
| Products | Apparel |
| Website | http://www.inkfruit.com |
Inkfruit is an online t-shirt store, where t-shirt designs are submitted and voted for by a community. It was launched in December 2007 (then called Gnome) by Fingerprints Fashion Inc., based in Mumbai, India. Kashyap Dalal is the CEO of Inkfruit.[1] This concept is taken from Threadless to India by Inkfruit.
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[edit] Working
The community of Inkfruit submit t-shirt designs.[2] These designs are put to vote on a scale of 1 to 5. The design that receives most votes 'wins', gets printed and is put for sale. The member whose design is selected gets paid a winning amount.
Often contests are held which requires the submitted designs to be on some theme. Some of these are:
- Gnome Gods Ahoy: This is an annual contest.[3]
- Express India: The theme was India[4]
- Rock On: Theme was related to rock music[5]
On signup a member gets 50 credit points. Every design submission gets 5 points and uploading a photo wearing an Inkfruit t-shirt gets 20 points. Each such point equals 1 INR credit on Inkfruit online store.[6]
[edit] Offline Stores
Inkfruit has around 35 retail outlets in various cities of India.[7]
