InsideView

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InsideView, Inc.
Type Private
Industry Software as a service
Founded 2005
Headquarters San Francisco, California
Key people CEO Umberto Milletti
Products Business research & intelligence
Website http://www.insideview.com

InsideView is a software as a service (SaaS) company that combines public, editorial and social media content for business research and intelligence. Founded in 2005, InsideView is mainly used by sales teams in identifying and gathering information on potential clients.[1]

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[edit] History

InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early Web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage.[2] After the acquisition, InsideView moved all 2,500 TrueAdvantage customers over to its solution, laying off all 150 TrueAdvantage employees in India.[3]

InsideView's core product is called SalesView. It is available as a stand-alone web application as well as integrated with CRM vendors.

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