Institut français d'opinion publique

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The Institut français d'opinion publique (IFOP) (English: French Institute of Public Opinion) is an international marketing firm, whose motto is "Connection creates value". Its CEO is Laurence Parisot, who was nicknamed “boss of the bosses”, when she was the leader of the MEDEF French employers' trade union. The IFOP sells polls to firms and political parties.

It was founded on December 1, 1938 by Jean Stoetzel, former Sorbonne professor, after he met George Gallup in the US.

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