Institut français d'opinion publique
The Institut français d'opinion publique (IFOP) (English: French Institute of Public Opinion) is an international marketing firm, whose motto is "Connection creates value". Its CEO is Laurence Parisot, who was nicknamed “boss of the bosses”, when she was the leader of the MEDEF French employers' trade union. The IFOP sells polls to firms and political parties.
- (English)/(French) www.ifop.fr
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