|Initial release||January 7, 2010|
|Operating system||Windows XP, Windows 7, Windows 8|
|Type||Digital distribution, Software update|
The Intel AppUp center is a digital storefront for existing and new PC software, apps, content and entertainment, developed by Intel Corporation for Microsoft Windows-based Ultrabook devices, netbooks, laptops, and personal computers. Peter Biddle, Intel AppUp's marketplace visionary, called Intel AppUp "the world's largest app store that nobody's ever heard of." Intel AppUp has a presence in more than 60 countries with the ability to conduct transactions in more than 45 countries in 5 languages.
Users are able to browse a catalog of applications for download and purchase. Applications are available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference,shopping, social networking, sports, travel, utilities and weather. The Intel AppUp center is available in English, French, German, Italian and Spanish.
Applications are submitted through the Intel AppUp developer program.
Intel first launched its Intel AppUp center as a beta version in January 2010 at the Consumer Electronics Show CES. At CES, Intel Chief Executive Officer Paul Otellini stated that while the initial focus of the Intel AppUp center would be netbooks, he expected the store to eventually also appear on PCs, handheld devices, smartphones, TVs, and other devices. On 14 September 2010, Intel announced its Intel AppUp center was out of beta and had gone gold.
Supported operating systems 
- Windows 8 32 & 64 bit
- Windows 7 Home Premium 32 & 64 bit
- Windows 7 Starter 32-bit
- Windows 7 Enterprise 64-bit
- Windows 7 Professional 32-bit
- Windows 7 Ultimate 32 & 64 bit
- Windows XP Home 32-bit SP3 with .NET Framework 3.5 SP1
- Windows XP Professional 32-bit with .NET Framework 3.5 SP1
Intel AppUp developer program 
The Intel AppUp developer program is a developer program to assist software developers in writing and distributing applications for the Intel AppUp center and other affiliate app stores. The program provides an optional SDKs containing APIs for multiple device digital rights management, crash reporting, instrumentation and in-app purchase capbilities. The focus of the program is Ultrabook devices, netbooks and PCs, eventually expanding to include tablets, smartphones, consumer electronics and other devices. The program supports C, C++, Java, and Microsoft.NET apps. According to Björn Taubert, Marketing Manager for the Intel AppUp developer program, the program gives "experienced and ambitious app developers a central channel" to distribute their applications "for a variety of devices at up to 70 percent revenue share".
Developers can submit apps from the following countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, People's Republic of China, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Venezuela, and Vietnam.
See also 
- Albanesius, Chloe (7 January 2010). "Intel's Otellini Talks Up 'Westmere' Chips, WiDi". PC Magazine. Retrieved 5 September 2011.
- Bergquist, John (8 January 2011). "Intel AppUp 1 Year Later". Huffington Post. Retrieved 5 September 2011.
- "Reviewing the Intel AppUp Center For Netbooks & Our 2 Favorite Apps". Guiding Tech. 1 September 2011. Retrieved 5 September 2011.
- Hachman, Mark (14 September 2010). "Intel's AppUp App Store Comes Out of Beta". PC Magazine. Retrieved 5 September 2011.
- Poeter, Damon (29 July 2011). "Intel's AppUp Boss Swims Against the App Store Tide". PC Magazine. Retrieved 5 September 2011.
- "AppUp Home Page". Retrieved 5 September 2011.
- "AppUp About Page". Retrieved 5 September 2011.
- "AppUp Developer Program Homepage". Retrieved 5 September 2011.
- Interview with Intel manager: "We are working on the Compute Continuum" (german), Netzwelt, Retrieved March 2, 2012.