Interactive urinal communicator
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The interactive urinal communicator is an advertising device invented by bioengineer Dr. Richard Deutsch for the Islip, New York company Wizmark. The 3.5-inch (8.9 cm) screen is placed in a urinal to promote products or services. Deutsch commented, "Now when nature calls, there is going to be something entertaining to look at and listen to."
Features of the advertising include:
- Flashing lights that are activated by physical presence, or actual urination
- A lenticular image that changes depending on viewpoint
- A 16-second pre-recorded audio message
- A temperature-sensitive image
Such advertising vehicles are not entirely new: some plain screens have carried advertising for a few years now and poster style ads in washrooms are quite common. The use of interactive urinal screens is being advocated by guerrilla marketers.
- Chris Powell, "'Hey! Down here!'", Marketing Magazine. Toronto: Rogers Media, May 10, 2004.