The International Day of Pink (not to be confused with Pink Shirt Day or Anti-Bullying Day, the last Wednesday in February) is a Canadian anti-bullying event held annually on the second Wednesday of April. The day started when David Shepherd and Travis Price saw a student being bullied in their Central Kings Rural High School in Nova Scotia and supported the student by getting everyone at school to wear pink in support of him.
The initiative inspired youth at Jer's Vision who founded The International Day of Pink, an effort to support their peers internationally with resources and ways to make their schools safer.
The International Day of Pink is run by youth volunteers from Jer's Vision, in Ottawa, Canada. The initiative seeks to support the work of students, educators, community and business in their efforts to stop bullying, discrimination, homophobia and transphobia.