Internet Broadcasting (company)

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For the process of broadcasting over the Internet, see webcast.
Internet Broadcasting
Local Web Publisher / Online Ad Network
Industry Online Media
Ad Network
Founded 1996
Headquarters Saint Paul, Minnesota
Area served
United States (Nationwide)
Key people

Todd Carter (Chief Technology Officer)
Barb Palser (VP Broadcast Market Solutions)
Reed Varner (VP Digital Agency)

Products Digital Publishing Platform, Digital Agency, News & Content

Internet Broadcasting (formerly Internet Broadcasting Systems), or IB, provides a digital publishing platform, digital agency services and news & content solutions to local news-media organizations.


Transforming how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based digital publishing platform, original and syndicated content, and one of the largest digital advertising agencies that provides full life-cycle advertising and sales operations solutions. Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services.[2]


Internet Broadcasting was established in 1996.[3] The company provides digital publishing solutions for local news-media companies including Hearst Television, Post-Newsweek Stations, Morgan Murphy Media and Bonten Media Group.[4]

Company investors include Hearst Television, Post-Newsweek, CNN and Split Rock Partners.[citation needed] On March 13, 2014, Nexstar Broadcasting Group announced that it would purchase Internet Broadcasting for $20 million. The company had also recently acquired competitor Inergize Digital through its purchase of assets from Newport Television.[5]

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