Internet Evolution

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Internet Evolution
Web address
Commercial? Yes
Available in English
Owner UBM
Created by Stephen Saunders
Editors Nicole Ferraro, Mitch Wagner
Launched October 2007; 7 years ago (2007-10)
Current status As of 7 March 2014, the site is no longer active, all URLs now redirect to

Internet Evolution was a website which hosted discussion of news, analysis and opinion related to the future of the Internet. It was originally conceived as a publishing experiment by writer and media consultant Stephen Saunders with the goal of using very large amounts of proprietary content to create a highly qualified, highly engaged online community. Internet Evolution was launched in October, 2007 by UBM Techweb with sponsorship from technology and consulting firm IBM.

In 2010, UBM launched DeusM, a start-up company, with the intention of repeating the Internet Evolution model.[1][2][3] Stephen Saunders became Managing Director of DeusM which went on to launch another seven online communities in 2011.

Updated several times daily, the content at Internet Evolution included opinion pieces written by editorial staff, independent analysts and registered members of its community, as well as streamed video content and live chats.[4] Internet Evolution Radio also streams interviews with Internet analysts and opinion-formers.

Contributors to the site have included Parry Aftab, Jart Armin, Robert D. Atkinson, John Barnes, Vint Cerf, Cory Doctorow, Tom Hayes, Andrew Keen, Paul Levinson, Kate Pullinger, Lawrence Roberts, Howard Schmidt and Stephen Viscusi. Guests on live streaming IE Radio have included Craig Newmark, Jason Calacanis, Aneesh Chopra, Clay Shirky, Ellen Miller, Philip Rosedale, Jimmy Wales, Gil Elbaz, Andrew Keen, and Richard Boly.

Editorial content from Internet Evolution was featured in national and local media.[5]

As of 7 March 2014 the site has been completely de-activated, with links to any historical content all being redirected to, a broader-scope sister publication of site owner, UBM.

Sixty Days of Executive Education[edit]

In 2010, Internet Evolution ran a series known as "6DEE" (Sixty Days of Executive Education), which featured courses aimed to help executives understand Internet-related IT issues.[6] The series was launched with a lecture by Tim Westergren, a co-founder of Pandora, and continued with presentations by speakers such as the writer and engineer Kenneth Hess and writer and activist Cory Doctorow. The 6DEE series won the 2011 Min's WOW Award.


  • Min's Best of the Web 2009: Best Magazine Branded Show.[7]
  • Min's Best of the Web 2009: Best Community/Social Networking.[8]
  • Min's Best of the Web 2009: Digital Team of the Year.[9]
  • Min's Editorial and Design Awards 2009: Best Blog.[10]
  • Min's Best of the Web 2010: Best Advertiser Program/Partnership.[11]
  • Min's Best of the Web 2010: Best Overall Use of Video.[12]
  • Min's Most Engaged Media Brands: Winner.[13]
  • Folio's Eddie & Ozzie Awards 2010: Best Business-to-Business Science Site.[14]
  • Folio's Eddie & Ozzie Awards 2010: Best Business-to-Business Technology/Computing/Telecom Website.[15]
  • The Web Marketing Association Award for Outstanding Achievement in Web Development, 2011.[16]
  • The Web Marketing Association Award for Outstanding Website, 2011.
  • Min’s People to Watch Award 2011: Nicole Ferraro, Executive Editor, Internet Evolution
  • Min's Integrated Marketing Awards 2011: Best Customized Website/Microsite.
  • Min's Integrated Marketing Awards 2011: WOW award (for 6DEE series).
  • Interactive Media Award 2012: Outstanding Achievement in Science/Technology.
  • Gold Azbee Award 2012: Best Use of Social Media.
  • Business Marketing Association's 2012 B2 Award of Excellence: Internet Evolution’s 7 Days of Executive Education (7DEE).
  • Min’s Edit and Design Award 2012: Best Online Features/Section Design: Internet Evolution’s Infographic, "Smarter CMOs Driving More IT Decisions."
  • Platinum Hermes Award Winner 2012: UBM TechWeb and InformationWeek's Internet Evolution Marketing Video.
  • Gold Hermes Award Winner 2012: Best B2B Website.


  1. ^ Steve Smith, "UBM Launches B2B Marketing-as-a-Service DeusM," Minonline, October 15, 2010
  2. ^ Matthew Schwartz, "UBM launches DeusM to help b-to-b publishers create online communities" B2B Media Business October 14, 2010
  3. ^ Alex Palmer, "UBM launches targeted social media company DeusM", Direct Marketing News, October 14, 2010
  4. ^ Matt Kinsman, "UBM Launches New Marketing Services Unit", Folio November 1, 2001
  5. ^ David Pogue, "When Everyone Wants to be Your Friend," New York Times, June 7, 2008; Allen Stern, "The First Web 3.0 Interface Launches," CenterNetworks November 29, 2007
  6. ^ Min's Marketing Masters, Access Inte LLC, New York, September 2011
  7. ^ Min's best of the Web 2009
  8. ^ Min's best of the Web 2009
  9. ^ Min's best of the Web 2009
  10. ^ Min's Editorial and Design Awards
  11. ^ Min's Best of the Web 2010
  12. ^ Min's Best of the Web 2010
  13. ^ Min's Most Engaged Media Brands
  14. ^ prnewswire
  15. ^ prnewswire
  16. ^