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Matthias, from Los Angeles, California, won the competition, beating the runners-up Bad Weather Films and the Kloons. As the winner, he won $10,000 in cash, a MacBook Pro, a one-year development deal with YOMYOMF, and a meeting with a Hollywood film director.
The second season of Internet Icon saw the runtime of each partial episode jump to half an hour. During the preliminary round that featured judges Ryan Higa, Christine Lakin, and a new judge, Tim Chantarangsu (better known as Timothy DeLaGhetto), deliberating to reach their top 10 out 100 contestants, their judgement focused on highlighting the high points of each submission video. The Brothers Riedell, winners of season 1, also joined the series as the host (Chris Riedell), and mentor (Nick Riedell).
Some of the top 10 contestants created recap videos during the release of the season's episodes. These contestants included Will Pacarro, Bad Weather Films, and The Kloons.
Truth Orange is a sponsor of Internet Icon. During the broadcast of the season, Truth Orange set up a feature where viewers were able to log on and vote for their favorite contestants (excluding the top three). Will Pacarro was announced as the winner of the Fan Favorite poll during the season finale, and has a guaranteed position in the top ten of season three. Truth Orange also based an entire challenge around "ugly truths". During the Murder Mystery Challenge, the contestants had to include the fact of urea being found in urine and cigarette smoke, and that sodium hydroxide is found in hair removal products.
Anthony Ma was eliminated in the first challenge.
Stellar Lense Productions, consisting of Orlando Gomez, Phillip Bergman, Michael Bauer and Lisa Talley, were eliminated in the second challenge.
Elishama "Shama" Mrema, better known as Shama Llama, was eliminated in the third challenge, after being in both the top three and the bottom three in the first and second challenges, respectively.
Tristan Shields and Rory Shields, collectively known as the Shields Brothers, were eliminated in the fourth challenge.
Megan Batoon, the final female contestant on the show and the only singular female contestant of the top 10, was eliminated in the fifth challenge.
Alex Goyette, better known as Joule Thief, was controversially eliminated in the sixth challenge, after winning the second challenge. He was the first contestant to be eliminated that had previously won a challenge of the season.
Will Pacarro was twice in the bottom two of the contestants, in the third and sixth challenges, and was the only contestant in the top four to not have been in the top two of a challenge. Pacarro was eliminated in the seventh challenge.
Peter Vass and Sam Milman, better known collectively as Bad Weather Films, won the fifth challenge of the second season, and was also in the bottom two of the fourth challenge.
Mitch Lewis, Greg Washburn and Nik Kazoura, better known collectively as The Kloons, won the first, third and sixth challenges of the second season, which is the most of all of the contestants in the season.
Matthias was initially in the bottom two in the first challenge, but later went on to win the fourth challenge of the season. Matthias was ultimately crowned the winner of the second season in the finale on 27 July 2013.
The sixth challenge was to create a video that had to contain all of the following props:, a half stick of butter, 27 marbles, a big bouncy inflatable green ball, a helmet, two swords, and a famous crawling baby. Halfway through the challenge, another prop was added; a red cape and hood. None of the other usual props from the "Iconography Room" were allowed. The guest judge is iJustine, better known as iJustine. The second part of this episode received negative reactions from viewers, quickly garnering more "dislikes" than "likes" on the video, due to the elimination of Joule Thief, something which Goyette spoke about in his Q&A presented by The YOMYOMF Network.
The seventh challenge is to create an original movie trailer for a movie, television show, or anything, as long it is original. This is the final challenge before the Final 3 are selected. The guest mentor is Kevin Wu, better known as KevJumba. The guest judges are Jenna Mourey (better known as Jenna Marbles), Ian Hecox and Anthony Padilla (better known collectively as Smosh), and Felix Kjellberg, better known as PewDiePie.
The eighth and final challenge was to make any video that the contestants wished as a good representation of what their channel and personalities are like. They could use any location they would like, and had to finish the video within a week. Unlike the finale of the first season, where only two contestants advanced, three contestants advanced to the finale in the second season.
The finale was broadcast live on the YOMYOMF YouTube channel on 27 July 2013, from YouTube Space, Los Angeles, where Matthias was crowned the winner in front of a live audience.