Generation Z
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Generation Z (also known as Generation M, the Net Generation, or the Internet Generation) is a common name for the group of people born in the 1990s through the present.[1][2][3][4][5]
The most recent cultural generation refers to those born, by some accounts, as early as 1991,[6][7] some sources cite later years, even as late as 2001.[7][8][9] The generation has spent their entire lives with the World Wide Web's first commercial availability in 1991[10] with the start of a new generation. The youngest of the generation were born during a baby boomlet around the time of the Global financial crisis of the late 2000s decade, ending around the year 2010, with the next unnamed generation succeeding. Unlike Generation Y, they have faint recollection of the September 11 tragedies as children (with the oldest members being 10 years of age during the time of the attacks); some do not even recall them at all. They were raised in the years after the cold war era and the fall of the Soviet Union, unlike the prior generation.
Members of Generation Z are typically the children of Generation X; their parents may also include the youngest Baby Boomers as well as older members of Generation Y.
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[edit] Other common terms
Due to media attention, a variety of terms are being used to describe Generation Z, including:
- starting in 1990, up to present day, Generation I, Internet Generation, or Net Generation[11][12][13]
- Generation M[14][15] (for multitasking)
- Generation 9/11[16] (referencing the juvenile population (10 and under) at the time of the September 11 attacks)
- Homeland Generation[17] (from within the Strauss-Howe generational theory, similar in type to the Silent Generation)
[edit] Observed traits and trends
Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones and YouTube,[18][19] earning them the nickname "digital natives".[8] No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that older members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.[20] This generation has also been born completely into an era of postmodernism and globalization.
Generation Z are known for curating online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.[21]
While older members of Generation Y have significant childhood memories of the Cold War, members of this generation, were born almost exclusively after the collapse of the Soviet Union.
Parents of Generation Z are working part time or becoming stay-at-home parents so that children are raised by them and other family members instead of a day care facility, which forces children to be in groups. However, Soccer moms and helicopter parents are just as common with these members as with children of the previous generation.[22]
[edit] References
- ^ Jayson, Sharon (16 July 2008). "Is this the next baby boom?". USA Today. http://www.usatoday.com/news/nation/2008-07-16-baby-boomlet_N.htm. Retrieved 27 September 2011.
- ^ "Consumers of Tomorrow". Grail Research. June 2010. http://grailresearch.com/pdf/ContenPodsPdf/Consumers_of_Tomorrow_Insights_and_Observations_About_Generation_Z.pdf. Retrieved 13 September 2011.
- ^ "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. http://abcnews.go.com/Business/story?id=4977116&page=1. Retrieved 13 September 2011.
- ^ "Baby Boom". About.com. March 2011. http://geography.about.com/od/populationgeography/a/babyboom.htm. Retrieved 15 September 2011.
- ^ "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. http://www.cbsnews.com/stories/2010/06/10/business/main6568258.shtml. Retrieved 2011-09-22.
- ^ Mitchell, David (2008-08-16). "Generation Z-striking the balance". National Center for Biotechnology Information. PMID 18704218.
- ^ a b Posnick-Goodwin, Sherry (February 2010). "Meet generation Z". California Teachers Association. http://www.cta.org/Professional-Development/Publications/Educator-Feb-10/Meet-Generation-Z.aspx. Retrieved 2010-06-15.
- ^ a b Schmidt, Lucinda; Hawkins, Peter (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald. http://www.smh.com.au/news/parenting/children-of-the-tech-revolution/2008/07/15/1215887601694.html.,
- ^ Ross, Emily (2010-04-22). "How to Connect to Generation Z". SmartCompany.com.au (Private Media Pty Ltd). http://www.smartcompany.com.au/internet/20100422-how-to-connect-to-generation-z.html. Retrieved 2011-07-20. "The first commercial web browser became available in 1994, a line in the sand that some demographers and social researchers are using as the start of a very new generation."
- ^ http://www.wired.com/science/discoveries/news/2007/08/dayintech_0807
- ^ Leonard, Bill (January 2000). "After Generations X and Y Comes Generation I - Internet generation - Brief Article". BNET (Orig. HR Magazine). http://findarticles.com/p/articles/mi_m3495/is_1_45/ai_59283651/. Retrieved 13 Dec 2009.
- ^ "The Challenge and Promise of "Generation I"" (Press release). Microsoft. 28 October 1999. http://www.microsoft.com/presspass/features/1999/10-28geni.mspx. Retrieved 13 Dec 2009.
- ^ Junco, Reynol; Mastrodicasa, Jeanna (2007). Connecting to the Net.Generation: What higher education professionals need to know about today’s students. NASPA. ISBN 9780931654480.
- ^ Wallis, Claudia (March 2006). "genM: The Multitasking Generation". Time Magazine. http://www.time.com/time/magazine/article/0,9171,1174696,00.html. Retrieved 2011-05-15.
- ^ Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. http://www.cbsnews.com/stories/2005/05/10/eveningnews/main694344.shtml. Retrieved 2011-05-15.
- ^ Kalb, Claudia (September 2009). "Generation 9/11". Newsweek. http://www.newsweek.com/2009/09/07/generation-9-11.html. Retrieved 2011-05-22.
- ^ Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. LifeCourse Associates. pp. 109–111. ISBN 0971260656.
- ^ The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)
- ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469.
- ^ http://www.omigoddess.com.au/family/inside-generation-z/ Inside Generation Z January 2010
- ^ "Marketing Generation Z". 2011-04-08. http://mashable.com/2011/04/08/marketing-generation-z/.
- ^ Nancy Gibbs (2009-11-20). "Helicopter Parents: The Backlash of Overparenting". Time. http://www.time.com/time/nation/article/0,8599,1940395-2,00.html.
[edit] Further reading
- Palfrey, John; Gasser, Urs (2008). Born Digital: Understanding the First Generation of Digital Natives. Basic Books.
- McCrindle, Mark; Wolfinger, Emily (2009). The ABC of XYZ: Understanding the Global Generations. UNSW Press.
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