Interstitial webpage

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On the World Wide Web, interstitials are web pages displayed before or after an expected content page, often to display advertisements or confirm the user's age (prior to showing age-restricted material). Most interstitial advertisements are delivered by an ad server. Full-screen interstitial ads are referred to as hyperstitials.[1]

Some people take issue with the use of such pages to present online advertising before allowing users to see the content they were trying to access.[2] Less controversial uses of interstitial pages include introducing another page or site before directing the user to proceed; or alerting the user that the next page requires a login, or has some other requirement which the user should know about before proceeding.

Meaning of interstitial[edit]

In this context, interstitial is used in the sense of “in between”. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages. This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next.

Circumvention[edit]

Many interstitial pages are circumvented by NoScript and AdBlock.

References[edit]

  1. ^ Jansen, Erin; James, Vincent (2002), NetLingo: The Internet Dictionary, NetLingo Inc., p. 206, ISBN 0970639678. 
  2. ^ http://modernl.com/article/ethical-blogging-101 Modern Life: Ethical Blogging 101

See also[edit]