Investor relations
Investor relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. (Adopted by the NIRI board of directors, March 2003.) The term describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company's stock or financial stability.
Structure
Typically investor relations is a department or person reporting to the chief financial officer (CFO) or treasurer. In some companies, investor relations is managed by the public relations or corporate communications departments, and can also be referred to as "financial public relations" or "financial communications." In smaller companies, the IR function is often outsourced to independent investor relations firms. Investor relations is considered a specialty of public relations by the U.S. Department of Labor.[1]
Many larger publicly traded companies now have dedicated IR officers (IROs), who oversee most aspects of shareholder meetings, press conferences, private meetings with investors, (known as "one-on-one" briefings), investor relations sections of company websites, and company annual reports. The investor relations function also often includes the transmission of information relating to intangible values such as the company's policy on corporate governance or corporate social responsibility. Recently, the field has trended toward an increasingly popular movement for "interactive data", and the management of company filings through streaming-data solutions such as XBRL or other forms of electronic disclosure have become prevalent topics of discussion amongst leading IROs worldwide.
The investor relations function must be aware of current and upcoming issues that an organization or issuer may face, particularly those that relate to fiduciary duty and organizational impact. In particular, it must be able to assess the various patterns of stock-trading that a public company may experience, often as the result of a public disclosure (or any research reports issued by financial analysts). The investor relations department must also work closely with the Corporate Secretary on legal and regulatory matters that affect shareholders.
While most IROs would report to the chief financial officer, they will also usually report to the chief executive officer (CEO) and board of directors and/or president of the corporation. This means that as well as being able to understand and communicate the company's financial strategy, they are also able to communicate the broader strategic direction of the corporation and ensure that the image of the corporation is maintained in a cohesive fashion.
The president or CEO of the company or corporation would have direct responsibility in relating the company's overall posture directly to the shareholders or the investors.
Due to the potential impact of legal liability claims awarded by courts, and the consequential impact on the company's share price, IR often has a role in crisis management of, for example, corporate downsizing, changes in management or internal structure, product liability issues and industrial disasters.
The most highly regarded professional member organization for investor relations in the United States is the National Investor Relations Institute, or NIRI. In addition to numerous professional development seminars and meetings, NIRI offers a certification program, the Investor Relations Charter.[2] In the United Kingdom, the recognized industry body is The Investor Relations Society, while in Canada, the professional association is called the Canadian Investor Relations Institute, or CIRI. Australia's professional organization is known as the Australian Investor Relations Association (AIRA).
Goals Of Investor Relations
1. To maintain a transparent relationship between the company and the investors so that the company can prosper in the long run.
2. Help the company in achieving the best share price in the market, allowing it to function effectively and build a loyal shareholder base.
3. Connecting the company and the investors by displaying the firm's highs and conveying the investor's prospects to the company. If done correctly, this establishes a strong link that benefits both sides.
4. Providing and updating the company's financial and managerial information to investors on a regular and accurate basis. This builds a strong professional relationship and instils trust in the investors.
5. Provide additional data like non-financial statistics to support the valuations held by the company. This non-financial information includes changes in company policies, governance rules, and much more.[3]
The Sarbanes-Oxley Act
The Sarbanes-Oxley Act of 2002 significantly increased the importance of investor relations in the financial markets. The act established new requirements for corporate governance and regulatory compliance, with an increased emphasis on accuracy in auditing and public disclosure. Notable provisions of the act which apply to investor relations include enhanced financial disclosures and accuracy of financial reports, real-time disclosures, off-balance-sheet transaction disclosures, pro forma financial disclosures, management assessment of internal controls, and corporate responsibility for financial reports.[4] More specifically, Sarbanes-Oxley sections 301, 302, 404, and 802 have been of particular interest to companies improving corporate compliance. Similar to Sarbanes-Oxley are the Keeping the Promise for a Strong Economy Act (Budget Measures), 2002 in Canada, Financial Security Law of France in France, and J-SOX in Japan. The European MiFID Directive, although principally concerned with investor protection, also covers regulation and compliance for listed European companies.
Controversies
Robinhood GameStop Incident
Robinhood is a popular investing app that launched on April 18, 2013. The decision to pull stocks from its platform did not resonate well with users. Robinhood claimed the decision was made to protect its customers and was necessary for risk management reasons. Robinhood's brand was built on the promise that it was "on a mission to democratize finance for all." It takes companies a long time to build a brand, but they can lose it almost instantaneously.[5] The company is known for its appeal to young and novice investors due to the ability to trade stocks without any commission charge. However, Robinhood became the focus of the controversy after it decided to freeze trades for GameStop stock on Jan. 28.[6] Shares of the video game retailer spiked after traders on Reddit began frantically buying the company's stock.[6]
A Robinhood user filed a class-action lawsuit accusing the popular trading app of purposefully and knowingly to "manipulate the market for the benefit of people and financial institutions who were not Robinhood customers." The lawsuit also accused Robinhood of negligence and breached its fiduciaries' duties of keeping its clients interested as a top priority. Another user filed a lawsuit claiming the decision to halt trades of Blackberry, Nokia, and AMC theaters "to protect institutional investment at the detriment of retail customers."[7]
Perception is a crucial component when it tells customers who you are and what you stand for. You build trust by doing something different from what you stand for, questions your faith, which happened to Robinhood. Customers put their trust in the company and felt betrayed when they could no longer buy or sell the popular stocks that are listed on the platform.
References
- ^ Public Relations Specialists
- ^ "NIRI – IRC Certification FAQs". www.niri.org. Retrieved 2018-06-28.
- ^ Role and Importance of Investor Relations
- ^ Edited by Benjamin Mark Cole (2004). The New Investor Relations: Expert Perspectives on the State of the Art. Bloomberg Press. ISBN 1-57660-135-8.
{{cite book}}:|author=has generic name (help) - ^ Aten, Jason (2021-01-30). "Robinhood Destroyed Its Brand in Less Than a Day". Inc.com. Retrieved 2021-04-20.
- ^ a b Gonzalez, Oscar. "Robinhood backlash: What you should know about the GameStop stock controversy". CNET. Retrieved 2021-04-07.
- ^ Macias, Kevin Breuninger,Thomas Franck,Amanda (2021-01-28). "Robinhood customer sues trading app over GameStop restrictions". CNBC. Retrieved 2021-04-20.
{{cite web}}: CS1 maint: multiple names: authors list (link)