Ipsos
Ipsos S.A. (Euronext: IPS) is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired companies in more than 60 countries.Ipsos is the world’s third ranked research agency.[1]
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[edit] Business specialization
Ipsos has organized its business into several areas of specialization: advertising research; marketing research, media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.
[edit] Financial performance
Ipsos' consolidated revenues totalled €1,140.8 million in 2010, up 20.9% percent on 2009, with an organic growth rate of 8.3 percent. In 2010, Ipsos derived 41% of its revenue from Europe, 32% from North America. The Asia-Pacific region and the Middle East together accounted for 14% of revenues and Latin America made up 13%. [2]
http://www.ipsos.com/sites/ipsos.com/files/2010_Annual_Results_0.pdf
[edit] Top 10 of the Market Research Sector 2009
| Rank | Company | Sales in 2009 (million USD) |
Growth in % |
|---|---|---|---|
| 1 | Nielsen Company | 5,000.0 | 2.6 |
| 2 | Kantar Group | 2,000 | 2.5 |
| 3 | IMS Health Inc. | 1,958.6 | 8.9 |
| 4 | GfK AG | 1,397.3 | 5.4 |
| 5 | Ipsos | 1,077.0 | 6.5 |
| 6 | Synovate | 739.6 | 9.5 |
| 7 | IRI | 665.0 | 6.6 |
| 8 | Westat | 425.8 | 0.8 |
| 9 | Arbitron | 400.0 | 5.9 |
[edit] Subsidiaries
- Ipsos MORI
- Ipsos Reid
- Ipsos Public Affairs
- Ipsos ASI
- Ipsos Insight
- Ipsos Interactive Services
- Ipsos UU
- Ipsos Novaction
- Ipsos Vantis
- Ipsos Loyalty
- Ipsos Bimsa
- Ipsos Alfacom
- Ipsos Apoyo
- Livra.com
[edit] Notes
[edit] External links
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