Ira Deutchman

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Ira Deutchman
Ira Deutchman.jpg
Born (1953-03-24) March 24, 1953 (age 62)
Cherry Point, North Carolina
Occupation Independent Producer, Distributor, Marketer & Exhibitor
Years active 1975-present

Ira Deutchman is best known as a producer,distributor and marketer of independent films,[1][2][3][4] but in 2000, he moved into film exhibition as Co-Founder and Managing Partner of Emerging Pictures[5]—a New York-based digital exhibition company. He is also Chair of the Film Program at Columbia University School of the Arts,[6][7] where he has been a Professor of Professional Practice in the Graduate Film Division for more than 25 years. Ira Deutchman is a member of The Academy of Motion Picture Arts and Sciences. He was one of the original creative advisors to the Sundance Institute[8] and formerly served on the Board of Advisors for the Sundance Film Festival. He has also served as a Board member and former Board chair for the Independent Feature Project,[9] the Board of Advisors for the Los Angeles Independent Film Festival, the Williamstown Film Festival, IFP/West, and the Collective for Living Cinema, and was a member of the Board for Kartemquin Films.[10]

Digital Media and Independent Films[edit]

As Co-founder of Emerging Pictures,[11][12] Deutchman was an early promoter of digital film exhibition. In 2010, he launched "Movie Tweeviews," [13] a curated, crowd-sourced 140-word film-review Twitter site that includes critics (e.g. Caryn James,Thelma Adams, Joe Leydon), curators, distributors, fans and filmmakers. Deutchman is a frequent speaker on the subject of digital film exhibition and marketing at U.S. and international conferences, including those hosted by Power to the Pixel,[14] the Producers Guild of America,[15] and the Motion Picture Association.[16] He is also a regular speaker and moderator each year at U.S. and international film festivals, including SXSW, the Guadalajara Film Festival,[17] Traverse City Film Festival, the Tribeca Film Festival, Sundance Film Festival, IFP Market, San Francisco International Film Festival,and the São Paulo International Film Festival.[18]

Presentations, Books, Articles[edit]

Interviews, Keynote Speeches

Articles/chapters by Ira Deutchman: In addition to his blog and active Twitter life, Deutchman has written articles for numerous professional publications and books on the subject of independent film and marketing, including

  • 2011: Indiewire: How to recreate the repertory cinema for the digital age[20]
  • 1992: The Movie Business Book, Chapter VIII: "Independent Distribution and Marketing]"[21]
  • 1996: Moving Pictures, "So What's So Great About New York?"
  • 1988: Variety, "In This Period of Product Glut, Indies Have Ace Up Their Sleeve"
  • 1988: Daily Variety, "What it all Boils Down to is Showbiz"
  • 1988: The Business of Film, "The Next 20 years: Ira Deutchman - USA Marketing/Distribution"
  • 1986: The Film Journal, "State of the Art House"

Early career[edit]

While still in college at Northwestern University, Deutchman organized and marketed the Midwest premiere of John Cassavetes’ “A Woman Under the Influence.” Shortly after graduation in 1975, Deutchman began his professional career, working under Don Rugoff[22][23] at Cinema 5 Ltd., where he began in non-theatrical sales, moving into advertising before being named Director of Acquisitions. While there, he worked on such seminal films as "Scenes from a Marriage", "Monty Python and the Holy Grail", "Swept Away", "Harlan County USA; and "Pumping Iron."

Deutchman was one of the original founding team of United Artists Classics,[24][25] where he worked as Director of Advertising and Publicity for such classic films as "Lili Marleen" (Rainer Werner Fassbinder), "Diva" (Jean-Jacques Beineix), "The Last Metro" (François Truffaut), "Lola" (Rainer Werner Fassbinder), and "Cutter's Way" (Ivan Passer), as well as the re-release of "New York, New York" (Martin Scorsese) and "The Last Waltz" (Martin Scorsese). From United Artists Classics he moved on to become one of the founding partners for a number of distribution companies that helped define the independent film business, including Cinecom;[26] Fine Line Features;[27] and Redeemable Features.[28]

At Cinecom (1982–1988),[29] where Deutchman was co-founder and president, Deutchman released films including "A Room With a View,"[30] "Swimming to Cambodia," "El Norte," "The Brother from Another Planet" and "Stop Making Sense." For a short time after Cinecom, Deutchman went off on his own as a producers' rep and marketing consultant, working on such groundbreaking films as "Sex, Lies, and Videotape" (winner of the Palme d'Or at the Cannes Film Festival), "Metropolitan" and "To Sleep with Anger."

While working as a consultant on Whit Stillman's "Metropolitan" for New Line Cinema, Deutchman was recruited to create a new specialized division of the company, which became Fine Line Features. Fine Line had an extraordinary five-year run from 1990-1995 under founder and president Ira Deutchman,[31][32] distributing such critically acclaimed films as "Hoop Dreams,"[33]" The Player,"[34] "Short Cuts," "Night on Earth," [35] "My Own Private Idaho" "Mrs. Parker and the Vicious Circle."[36]

Deutchman left Fine Line in 1995, to co-found independent film production company, Redeemable Features,[37] with partners Peter Newman and Greg Johnson. Films included Tony Vitale's "Kiss Me, Guido," Sarah Kernochan's "All I Wanna Do," Adam Davidson's "Way Past Cool" and Tanya Wexler's "Ball in the House." Deutchman continues to produce films while focusing his business acumen on digital exhibition through his New York-based company, Emerging Pictures, and teaching producing students in the graduate program at Columbia University's School of the Arts, where he is also chair of the Film Program.

Filmography as producer[edit]

Director's name in brackets after film title.

Filmography as Executive Producer[edit]

Director's name in brackets after film title.

Other Producer Credits: Associate Producer of John Sayles’ Matewan (1987) and Honeydripper (2007); Consulting Producer on the CBS sitcom Some of My Best Friends (2001).

Marketing & Distribution[edit]

Included in the long list of films marketed and distributed by Deutchman:

Academic career[edit]

Deutchman began teaching at Columbia University in 1987 as an Adunct Professor in the film program of the School of the Arts. His first course in Marketing and Distribution of Feature Films has been taught continuously since, and is now called The Business of Motion Pictures. He became a full-time Associate Professor in 2000, and was promoted to full Professor in 2009. He was named Chair of the Film Program in July 2011.[46]

Personal Life and Education[edit]

Deutchman was born in Cherry Point, NC, on a marine base, where he lived for a brief time before his family moved for another short stint in the Bronx. But he claims Chicago as his home town, the place where he discovered his passion for film and the Chicago Cubs. He spent his formative years on the south side, graduating from the Bradwell School. Then, in his early teen years, his family moved briefly to Highland Park, a northern suburb of Chicago, before heading east once again to New Jersey, where he graduated from Paramus High School. But the Cubs beckoned, and Ira made a quick return to the Chicago area, where he graduated as a film major from Northwestern University. Deutchman is married and has two children. His son, Jeff Deutchman, is also in the film business; in 2013, after seven years at IFC Films, he moved in July 2013 to Paramount Pictures as Director of Acquisitions (Home Entertainment Division); he is also the director/editor/producer of the documentary film "11-4-08",[47] about Obama's presidential election. Ira's daughter, Emily Deutchman, is an artist based in New York City,[48] and his wife, Beth Krieger, is communications director at a New York City independent school.


  1. ^ Dawes, Amy (19 May ????). "A fine time for Fine Line". Moving Pictures: 17.  Check date values in: |date= (help)
  2. ^ Brown, Colin (January 17, 1997). "Executive Suite: Ira Deutchman". Screen International. 
  3. ^ "The Big Shakeout". The Off-Hollywood Report. January 1989. 
  4. ^ Lehman, Susan (July 1992). "Independent's Day". Harper's Bazaar: 96–98. 
  5. ^ Deutchman, Ira. "Ira Deutchman - Emerging Pictures". Retrieved 1 December 2011. 
  6. ^ Appelo, Tim (July 27, 2011). "Ira Deutchman New Chair of Columbia's Film School". Hollywood Reporter. 
  7. ^ Cox, Gordon (27 July 2011). "Deutchman upped at Columbia U". Variety. Retrieved 30 November 2011. 
  8. ^ "Sundance Institute". film institute. Retrieved 3 December 2011. 
  9. ^ Kaufman, Anthony (October 26, 2006). "Awards Watch: A Crisis for Independent Film?". IndieWire. 
  10. ^ "Kartemquin Films". film company. Retrieved 3 December 2011. 
  11. ^ "Emerging Pictures". Retrieved 3 December 2011. 
  12. ^ "Emerging Pictures". film company website. Retrieved 3 December 2011. 
  13. ^ Appelo, Tim (December 28, 2010). "Top 10 Movie Tweeviews: Ira Deutchman's Latest Great Idea". Hollywood Reporter. Retrieved 4 December 2011. 
  14. ^ "POV on Digital Cinema". video-keynote speech. Technology Today. 
  15. ^ "Independent Filmmaking in the Digital World". video interview. Retrieved 3 December 2011. 
  16. ^ Coonan, Clifford (November 9, 2011). "MPA partners with China Intl. Copyright Expo". Variety. Retrieved 3 December 2011. 
  17. ^ "Festival de Cine Global Dominicano". film festival website. Retrieved 3 December 2011. 
  18. ^ "Awards Watch: A Crisis for Independent Films?". IndieWire. October 6, 2006. Retrieved 3 December 2011. 
  19. ^ Green, Jane. "Ira Deutchman on Honeydripper and Indie Film Marketing". 
  20. ^ Deutchman, Ira (June 3, 2011). "How to Recreate the Repertory Cinema for the Digital Age". Indiewire. Retrieved 3 December 2011. 
  21. ^ Squire, James (1992). The Movie Business Book. New York: Simon & Schuster. pp. 320–327. 
  22. ^ Lewis, Jon (1998). The New American Cinema. Duke University Press. 
  23. ^ Rosefelt, Reid. "Donald Rugoff: In Memory of a Wild Genius". blog. Retrieved 3 December 2011. 
  24. ^ Davis, Kathy (Winter 1980). "Handle with Care". American Film. 
  25. ^ Siskel, Gene (May 16, 1982). "Hello, sweet art: Small films big success in Chicago". Chicago Tribune. 
  26. ^ Pierson, John (1997). Spike, Mike, Slackers & Dykes: A Guided Tour Across a Decade of American Independent Cinema (1st pbk. ed. ed.). New York: Miramax Books/Hyperion. p. 40. ISBN 0-7868-8222-0. 
  27. ^ Lukk, Tiiu (1997). Movie Marketing: Opening the Picture and Giving it Legs. Beverly Hills, CA: Silman-James Press. p. 70. ISBN 1-879505-38-X. 
  28. ^ Roman, Monica (September 21, 1998). "Indie Financing Faces Hurdles". Variety. 
  29. ^ Enrico, Dottie (March 23, 1987). "Small Distributor Makes Big-Screen Splash". Adweek. 
  30. ^ Harmetz, Aljean (July 5, 1986). "Merchant and Ivory Strike Gold". New York Times. 
  31. ^ Kelleher, Ed (1992). "New Line Cinema's Fine Line Plans Expansive 1992 Slate". Film Journal (Winter): 38, 91. 
  32. ^ Eller, Claudia (October 24, 1991). "Fine Line Features Enters Coprod'n Area Via 2 Pix". Variety. 
  33. ^ Lukk, Tiiu (1997). Movie Marketing. Silman-James Press. pp. 71–111. ISBN 1-879505-38-X. 
  34. ^ Weinraub, Bernard (February 18, 1992). "Hollywood Captivated by an Altman Film About How Awful It Is". New York Times. 
  35. ^ Eller, Claudia (November 11, 1991). "Fine Line draws in pix by Jarman, Jarmusch; co-prods in the works". Variety. 
  36. ^ Young, Deborah (May 17, 1993). "Hyperactive Altman Hypes Trio of Films". Variety. 
  37. ^ Galloway, Stephen (May 26, 1995). "Deutchman Redeemed". Hollywood Reporter. 
  38. ^ "Kiss Me Guido". film. Retrieved 3 December 2011. 
  39. ^ "54". Film. Retrieved 3 December 2011. 
  40. ^ "All I Wanna Do". film. Retrieved 3 December 2011. 
  41. ^ "Way Past Cool". film. Retrieved 3 December 2011. 
  42. ^ "Interstate 60". film. Retrieved 3 December 2011. 
  43. ^ "Ball in the House". film. Retrieved 3 December 2011. 
  44. ^ "Beauty Remains". film. Retrieved 3 December 2011. 
  45. ^ "Speed of Life". film. Retrieved 3 December 2011. 
  46. ^ "Ira Deutchman Appointed Chair of Film Program". Official Press Release. Columbia University. 
  47. ^ "11-4-08". film. Retrieved 3 December 2011. 
  48. ^ "Emily Renee Art". 

External links[edit]