Ira Trivedi

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Ira Trivedi
Born Lucknow, India
Occupation Novelist, columnist, yoga teacher
Nationality Indian
Alma mater Wellesley College
Columbia Business School
Genre Fiction
Notable works What would you do to save the world?
The Great Indian Love Story
There is no Love on Wall Street

Ira Trivedi is an Indian novelist, yoga teacher, entrepreneur, and speaker.[1]

Her published works are What Would You Do To Save the World?(Penguin 2006), The Great Indian Love Story (Penguin 2009) and There is No Love on Wall Street (Penguin 2011),all of which have translated into several regional languages. Her latest book, There is No Love on Wall Street (Penguin 2011) was released at the Jaipur Literature Festival by Pulitzer Prize–winning author Junot Diaz and has been translated into Greek and Spanish.

Trivedi has spoken at top schools and colleges across India, including IIMs, IITs and NITs on topics ranging from becoming a writer, to pursuing non-traditional careers. She has been interviewed by and written for many publications including Times of India, Hindustan Times, India Today, Hindu, DNA,Deccan Chronicle,[2] The Telegraph,[3] Femina,[4] Marie Claire, and Cosmopolitan. She has also made multiple television appearances and spoken on various panels and forums.

She holds an MBA from Columbia Business School where she won the Feldberg fellowship and a BA in Economics from Wellesley College. Her first book, What Would You Do to Save the World?, was inspired by real life interactions with the glamour world at the age of 19.


India in Love: Marriage and Sexuality in the 21st Century[edit]

India in Love: Marriage and Sexuality in the 21st Century
INDIA IN LOVE Marriage and Sexuality in the 21st Century.jpg
Author Ira Trivedi
Country India
Language English
Genre non-fiction
Publisher Aleph Book Company
Publication date
Media type Print (hardcover)
Pages 424 Pages
ISBN 9789382277132 / 9382277137

India in Love: Marriage and Sexuality in the 21st Century is a 2014 non-fiction book.[5][6][7][8] The book is about India's new social revolution in marriage and sexuality. It describes the major changes that Indian society is going through in the 21st century. Trivedi travelled to over a dozen cities and interviewed 500 people including academics, policy makers, law-enforcers and other participants in India's sexual and marriage revolution.[1][9][10][11] India in Love is her first work of non-fiction, and it is divided into two parts; sexuality, and marriage.[12]

What would you do to Save the World?[edit]

Launch by former Miss Universe

What would you do to Save the World? – confessions of a could-have-been beauty queen, is the story of a good-looking, intelligent, confidant and tall business management graduate who has dreamed of becoming a Miss India Beauty ever since her childhood.

The book talks about the not-so-glamorous things that go on in the world of beauty and fashion – starvation diets, dangerously high heels, exploitation, layers of make-up, and most of all, the superficial questions that bear no consequence, that the judges ask to assess the intellect of the contestants.

Though a work of fiction, it draws inspiration from real-life characters, many of whom are painted vividly in the book. Times of India called it ' An original book by a young girl in the current scenario of plagiarism and packaging novels is creditable... For the first time, a 'Could-have-been Beauty Queen', Ira Trivedi, a beauty pageant participant, pens a bare-all account of the process from application to the commonplace final question asked of the five finalists, that is the title of her book, 'What Would You Do to Save the World?' '.(Penguin Books)[citation needed]

It has also been termed as ' An entertaining first novel (Deccan Herald)',[citation needed] with a ' a letter-perfect analysis of the social phenomenon known as South Bombay...(Outlook) '.[citation needed]

The Great Indian Love Story[edit]

The Great Indian Love story talks about lavish parties, coke mafia, dolls and raunchy extra marital affairs. It also talks about how youngsters fall prey to the glittering web and lose themselves in the world of drugs finally lose their lives.

The story starts with Riya, who fails to find a job in US after finishing studies and left with no choice returns to Delhi, her hometown. This is where her life takes a turn, Riya gets introduced to a bubbly girl Serena, who becomes her closest ally in town and through her, Riya sees the plush side of Delhi and its people. From here Serena and her story takes over, which helps Riya to realise her aim in life.

It is also the story of Parmeet, Serena's mother, who looks for passion outside her marriage with disastrous consequences, and S.P. Sharma, Parmeet's husband, who is driven to violence by her infidelity. Ira Trivedi weaves together, revenge, glitz, friendship and a chilling murder to create a potent cocktail in this gripping novel on the perfidious nature of love and power.

There's no Love on Wall Street[edit]

Ira at IIT Delhi

Continuing with the ritual of naming her protagonists, Riya, in her third book too, Trivedi tells the story of a pre-medical student who gives up the life of latex gloves for the charms of the Wall Street. But soon she realises that the grass is really not green on the other side, and caught amidst a grumpy boss, unbearable seniors and long hours of endless work, she finds solace in an unreachable love.

This book took five years of planning and writing, revealed Trivedia, during her talk at the annual literary festival of IIT Delhi, LITERATI 2011. When asked about her fascination with the name Riya, Trivedi said that such a fascination did not exist, it was just a name that stuck through.

There's no Love on Wall Street'[13] was released at the Jaipur Literature Festival by Pulitzer Prize winning author Junot Diaz. According to a DNA review, the book's ' microscopic look at banking is severely convincing. Plus, the BlackBerry is where it rightfully belongs, in banking, and not in the manicured palms of teen princesses '.[14]


Trivedi writes for many leading magazines[15] and newspapers.[16][17][18][19][20] Some of her other works include book reviews too.[21] Trivedi is also a yoga teacher and teaches at Sivananda yoga centres across the country.


  1. ^ a b Connecting With World Renowned Author Ira Trivedi
  2. ^ 12 August 2011 By Ira Trivedi (13 August 2011). "Back to the roots". Deccan Chronicle. Retrieved 22 November 2012. 
  3. ^ "The Telegraph – Calcutta (Kolkata) | 75 years of Gone with the Wind". The Telegraph. Kolkota. 31 May 2011. Retrieved 22 November 2012. 
  4. ^ [1][dead link]
  5. ^ Company, Aleph Book. India in Love: Marriage and Sexuality in the 21st Century. Aleph Book Company. 
  6. ^ Trivedi, Ira. "Ira Trivedi". 
  7. ^ Trivedi Credits Wellesley with Enriching Her Professional Life
  8. ^ The sexual revolution in India keeps coming. And coming.
  9. ^ Arranged marriage in a love-struck world
  10. ^ The re-arranged marriage
  11. ^ On write lines
  12. ^ Chastity Begins At Home, And Ends In The Dorm
  13. ^ Ahmed Faiyaz, 'Dreams and delusions: There’s No Love on Wall Street', Deccan Chronicle, 8 July 2011. Retrieved 17 October 2011.
  14. ^ Jayeeta Mazumder, 'Book Review: There’s No Love On Wall Street', Daily News & Analysis (DNA), 29 April 2011. Retrieved 5 June 2012.
  15. ^ [2][dead link]
  16. ^ "Ira Trivedi on Jaipur litearture". Hindustan Times. Retrieved 22 November 2012. 
  17. ^ "The Modern Love". Hindustan Times. 4 June 2011. Retrieved 22 November 2012. 
  18. ^ "The (new) business of marriage". Hindustan Times. Retrieved 22 November 2012. 
  19. ^ "Forbes India Magazine – How to Marry a Millionaire". Retrieved 22 November 2012. 
  20. ^ "There's A Whole Lotta Lovin' Goin' On | Ira Trivedi". Retrieved 22 November 2012. 
  21. ^ Ira trivedi (18 May 2011). "Wheel of emotions". The Asian Age. Retrieved 22 November 2012. 

External links[edit]