Irma during a charity concert for SOS Racisme on 14 July 2011.
|Birth name||Irma Pany|
15 July 1988 |
|Genres||Folk, blues, pop|
|Labels||My Major Company, Universal Republic Records|
Early life and education
She was born in Douala in a family with musical background. Her father is a guitarist and her mother was in a church choir.
By 2007, she had posted her first videos on YouTube. Those included her own compositions, including "Letter to the Lord" and a piano piece "Somehow", as well as cover versions of songs including "I Want You Back" by The Jackson 5, "Bubbly" by Colbie Caillat and "New Soul" by Yael Naim.
She released several home-made videos with acoustic covers on YouTube in collaboration with French and international musicians, including Tété ("Hey Ya!"), Matthieu Chédid ("Rolling in the Deep"), Gad Elmaleh ("Isn't She Lovely?"), Tom Dice ("Talkin' 'bout a Revolution") from Belgium and Patrice ("The Times They Are a-Changin'") from Germany. Together with will.i.am from the Black Eyed Peas she performed a cover version of "I Want You Back".
In the summer of 2008 she met Michael Goldman (son of a French musician Jean-Jacques Goldman), who in 2007 co-founded the music label My Major Company. Irma signed a record deal with My Major Company and released her first album Letter to the Lord in February 2011 in France, where it peaked in the top ten and was certified platinum a year after the release. In Switzerland, she debuted at number 46 and in Wallonia, Belgium, at number 18. The first single "I Know" reached number two in France. The music video was directed and shot by J.G. Biggs.
In 2011, she went on tour around Europe and in late 2011, signed a record contract to release her debut album in the US with Universal Republic Records. In 2012, she was featured in a European Google Chrome ad which chronicles her rise to fame after posting videos on YouTube, and she was nominated for the best French act at the 2012 MTV Europe Music Awards. In early 2013, she re-released her successful single "I Know" as a duet for the German market with German singer-songwriter Mic Donet.
|Title||Album details||Peak chart positions||Certifications|
|Letter to the Lord||
- 2012: Letter to the Lord (Special 'Collectors Edition')
|2011||"I Know"||–||7||2||42||Letter to the Lord|
|2012||"Letter to the Lord"||–||–||128||–|
|2014||"Hear Me Out"||51*
*Did not appear in the official Belgian Ultratop 50 charts, but rather in the bubbling under Ultratip charts.
|2011||"Watching Crap on TV"||–|
|2012||"I Know" (Remix Street version)
(featuring Mic Donet)
|2012||Irma||Talent Découverte France Bleu||Won|
|Irma||MTV European Music Awards - Best French Artist||Nominated|
|Irma||Victoires de la musique - Live discovery||Nominated|
|2014||Irma - Show me||37th Denver Film Festival - Starz People’s Choice Award for Music videos||Won|
- Irma, the Voice of ESCP Europe
- "Charts in France (SNEP)". SNEP. Retrieved 11 March 2012.
- The 37th Starz Denver Film Festival Award Winners
- "Irma discography". ultratop.be/fr/. Hung Medien. Retrieved 14 June 2014.
- "Irma discography". lescharts.com. Hung Medien. Retrieved 14 June 2014.
- "French certifications – Irma" (in French). Syndicat National de l'Édition Phonographique.
- LesCharts.com Irma - "I Know" page.
- Irma fait des étincelles dans "Letter to the Lord".
- Irma à New York pour le clip "Watching Crap On TV".
- France Bleu - Une soirée avec les meilleurs moments des "Talents France Bleu 2012".
- Soutenez les artistes français aux MTV Europe Music Awards.
- Irma aux Victoires de la musique.