Isaac Edward Emerson
|Captain Isaac Edward Emerson|
July 24, 1859|
Chatham County, North Carolina
|Died||January 23, 1931
|Known for||Creating Bromo-Seltzer|
Captain Isaac Edward Emerson (1859–1931) was a wealthy American businessman, socialite, and seaman. He is most notable for creating the headache remedy Bromo-Seltzer upon which his great wealth was based.
Issac Edward Emerson was born in 1859 in Chatham County, North Carolina, the son of a farmer. When his mother died prematurely, he went to live with his aunt and uncle. He later graduated as a chemist from the University of North Carolina in 1879. After moving to Baltimore in 1880, he opened a small drug store where he developed a formula for a headache remedy. He patented the formula, named it Bromo-Seltzer and began marketing it. He formed the Emerson Drug Company in 1887 and, recognizing the importance of advertising in selling products, undertook worldwide ad campaigns in newspaper, magazine, in-store ads and on radio which rocketed the sales of Bromo-Seltzer and other products producing his great wealth.
In 1911, Emerson built the Emerson Bromo-Seltzer Tower, a well known landmark in Baltimore, Maryland. The tower originally featured a 51 foot revolving Bromo-Seltzer bottle on top and was the tallest building in Baltimore until 1923. He built the Emerson Hotel. He was controlling owner of the Maryland Glass Corporation, which made the blue glass bottles for his Bromo-Seltzer medication.
Married life and children
In 1880, just after graduating college, he married Emelie Askew Dunn, the oldest daughter of Colonel William Franklin Askew of Raleigh, North Carolina. They had one child, Margaret, in 1884; Emerson also adopted his wife's daughter by her first marriage, Margaret "Daisy" Dunn (1875–1944, Mrs. T. Mitchell Horner, Mrs. James McVickar). The Emersons divorced in 1911, and she married Charles Hazeltine Basshor the following year; he committed suicide in 1914, and Emelie Basshor died in 1921.
Isaac Emerson married Anne McCormack, née Preston, as his second wife, in 1911; by that marriage he had a stepson, Frederick C. McCormack, and a stepdaughter, Ethel Preston McCormack (Mrs. Francis Huger McAdoo, Mrs. Walter Winchester Keith, Mrs. Matthew James Looram).
Captain Emerson and his wife Anne were widely known in American society and in the capitals of Europe. When Emerson's step-daughter married the son of William Gibbs McAdoo, then Secretary of the U. S. Treasury, President Woodrow Wilson attended the reception at the Emerson estate in Brooklandwood, Maryland. They were also known as lavish entertainers, maintaining two yachts for parties and world tours. They maintained estates at Brooklandwood, Maryland and their villa Whitehall at Narragansett Pier, Rhode Island as well as in North and South Carolina where they entertained many social leaders of the Atlantic seaboard cities.
Emerson's daughter Margaret married at 18 to Dr. Smith Hollins McKim. They became social leaders in New York's high society. But in 1910 she brought a sensational divorce suit against her husband, claiming he beat her in drunken rages. She remarried in 1911, this time to Alfred Gwynne Vanderbilt I, one of the wealthiest men in America having inherited the bulk of his father's fortune in 1889. They had two sons, Alfred Gwynne Jr. and George. Tragically, while traveling to England on business, Alfred Sr. heroically lost his life in the sinking of RMS Lusitania by torpedo in 1915. Margaret inherited her husband's fortune (as well as the bulk of her father's fortune when he died). One son from this marriage, Alfred Gwynne Vanderbilt II went on to become one of the driving forces behind thoroughbred racing in America. Margaret married two more times, both ending in divorce. In 1931 she legally resumed her maiden name.
Emerson's title of "captain" was earned in 1894 when he organized the Maryland Naval Reserves which he commanded until 1901. He was thereafter known as "Captain Emerson" or "Captain Ike." He also personally financed an entire Naval Squadron during the Spanish American war and was commissioned a Lieutenant in the U.S. Navy. Emerson later owned several yachts, including the Susquelanna, the Margaret, and the Queen Anne. These were used for extensive world travel as well as for social entertaining and hunting expeditions.
- "Isaac E. Emerson Papers, 1894–1947, UNC".
- Kelly, Jacques. "Bromo Seltzer Tower celebrates 100 years," The Baltimore Sun, Friday, June 3, 2011.
- "Mrs. Emerson Weds Across River", The New York Times, 23 August 1912
- "Capt. I.E. Emerson Dies In Baltimore". The New York Times. January 24, 1931.
- "Mrs. Emerson, 75, Of The 400, Dead". The New York Times. January 3, 1960.
- Powell, William Stevens. Dictionary of North Carolina Biography. vol.2, D–G. University of North Carolina Press. p. 155.