Isagenix International
| Type | Private |
|---|---|
| Industry | Nutrition Food and Beverage |
| Founded | April 2002 |
| Headquarters | Chandler, Arizona, USA |
| Area served | United States, Canada, Mexico, Australia, New Zealand Hong Kong, Taiwan, Puerto Rico |
| Key people |
Jim Coover, Founder |
| Employees | 200 |
| Website | www.isagenix.com |
Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company, based in Chandler, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover.[1][2]There are currently 200,000 active associates selling Isagenix products. In 2012, the company reported revenues of approximately $335 million. [3]
Harriet A. Hall of Science-Based Medicine published a lengthy critique of Isagenix products, noting that claims made about the products are false and misleading, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.[4]
In February 2009, Isagenix was part of a nation-wide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar.[5][6] The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.[7]
In 2010, Isagenix began funding research by biologist William H. Andrews's company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay's results, Isagenix launched Product B, a telomere-supporting nutraceutical.[8]
Isagenix has raised money for various charitable organizations, such as Childhelp.[9] In 2010, the company donated 45,000 canisters of meal replacement shakes to victims of the Haitian Earthquakes.[10]
References[edit]
- ^ "Isagenix International", IncBizNet profile
- ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30278897
- ^ Kassandra Hayes (April 2013), "Focus on Isagenix International: For Family by Family", Direct Selling News
- ^ Harriet Hall, "Defending Isagenix: A Case Study in Flawed Thinking", Skeptical Inquirer 35
- ^ http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Peanut/default.htm
- ^ "More Tests For Salmonella In Peanuts Urged". CBS News.com. 11 February 2009.
- ^ http://www.fda.gov/Safety/Recalls/ArchiveRecalls/2009/ucm128661.htm
- ^ "The Man Who Would Stop Time". Popular Science Magazine. 11 August 2011.
- ^ Beth Douglass Silcox and Barbara Seale (October 1, 2012). "The Most Influential Women in Direct Selling". Direct Selling News. Retrieved March 19, 2013.
- ^ "Isagenix® International donates meal replacement shakes for Haiti". Reliefweb. February 2, 2010. Retrieved March 19, 2013.
External links[edit]
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