Isagenix International

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Isagenix International
Type Private
Industry Nutrition Food and Beverage
Founded April 2002
Headquarters Chandler, Arizona, USA
Area served United States, Canada, Mexico, Australia, New Zealand Hong Kong, Taiwan, Puerto Rico
Key people

Jim Coover, Founder
Kathy Coover, Founder

John Anderson, Founder and Master Formulator
Employees 200
Website www.isagenix.com

Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company, based in Chandler, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover.[1][2]There are currently 200,000 active associates selling Isagenix products. In 2012, the company reported revenues of approximately $335 million. [3]

Harriet A. Hall of Science-Based Medicine published a lengthy critique of Isagenix products, noting that claims made about the products are false and misleading, and that the amount of vitamin A in some of the products is dangerous and goes against the recommendations of The Medical Letter.[4]

In February 2009, Isagenix was part of a nation-wide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar.[5][6] The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.[7]

In 2010, Isagenix began funding research by biologist William H. Andrews's company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay's results, Isagenix launched Product B, a telomere-supporting nutraceutical.[8]

Isagenix has raised money for various charitable organizations, such as Childhelp.[9] In 2010, the company donated 45,000 canisters of meal replacement shakes to victims of the Haitian Earthquakes.[10]

References[edit]

  1. ^ "Isagenix International", IncBizNet profile 
  2. ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30278897
  3. ^ Kassandra Hayes (April 2013), "Focus on Isagenix International: For Family by Family", Direct Selling News 
  4. ^ Harriet Hall, "Defending Isagenix: A Case Study in Flawed Thinking", Skeptical Inquirer 35 
  5. ^ http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Peanut/default.htm
  6. ^ "More Tests For Salmonella In Peanuts Urged". CBS News.com. 11 February 2009. 
  7. ^ http://www.fda.gov/Safety/Recalls/ArchiveRecalls/2009/ucm128661.htm
  8. ^ "The Man Who Would Stop Time". Popular Science Magazine. 11 August 2011. 
  9. ^ Beth Douglass Silcox and Barbara Seale (October 1, 2012). "The Most Influential Women in Direct Selling". Direct Selling News. Retrieved March 19, 2013. 
  10. ^ "Isagenix® International donates meal replacement shakes for Haiti". Reliefweb. February 2, 2010. Retrieved March 19, 2013. 

External links[edit]