The Ise-Shima (伊勢志摩?) region, also called the Shima Peninsula (志摩半島 Shima-hantō?), refers to the areas of eastern Mie Prefecture in or around Ise-Shima National Park, which include the cities Ise, Toba, Shima, and parts of the town of Minami-Ise. The area thrives on tourism, with many resort hotels and beaches in the area. Ise-Shima is also famed for fresh seafood, particular oysters.
Tourism in the Ise-Shima region is fueled primarily by these locations: