Isetann Cinerama Recto

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Isetann Cinerama Recto
Logo of Isetann.jpg
"Sa Isetann, Abot Kayang-Kaya!"
Location C.M. Recto Avenue corner Quezon Boulevard and Evangelista Street, Quiapo, Manila, Philippines
Opening date
  • as Roman Super Cinerama:
  • as Isetann Cinerama Recto:
    April 1988
Developer Isetann Department Store
Management Isetann Department Store
Owner Joymart Consolidated Corp.
No. of stores and services 100
No. of floors 8
Website Isetann Department Store, Inc. Official Website
Isetann Official Facebook Page

Isetann Cinerama Recto (also known as Isetann Recto) is a shopping mall located at Quezon Boulevard corner C.M. Recto Avenue and Evangelista Street in Manila, Philippines. The mall sits in the portion of Estero de Quiapo which became Roman Super Cinerama in 1964 and burnt down in the late 1970s. After the fire, The Roman and Rojas families sold their burnt theater to Isetann, The mall opened in April 1988 (although Isetann resurrected the Cinerama name after the mall was built). It also serves as the headquarters for Isetann after vacating its previous headquarters in Carriedo which remained operational as an outlet. (Isetann previously held its head office in Carriedo from the company's start in 1980 until the relocation to Recto in 1988.)


The mall began its roots in 1964 as Roman Super Cinerama, built in the portion of Estero de Quiapo.[1] The theater is owned by the Roman and Rojas families,[2] specifically Jose A. Rojas son of Victor S. Rojas. It was at that time the most luxurious theater, it was the first building in the Philippines to have an escalator and the first cinema to have carpet. During its time it was the biggest wide screen theater in the world, it had the capacity of having 1,500 seats. In the late 1970s the theater burned down due to a faulty wiring.

In 1985, The Roman and Rojas families sold the theater lot to Isetann to begin demolition of the theater and develop a shopping mall as response to rival SM City North EDSA However it was delayed due to the uprising of the government and the People Power Revolution. The theater was finally demolished on August 1986 and construction of the mall began in November of the same year in order to be finished by September 1987.

But on January 22, 1987, The Mendiola massacre occurred killing 13 people resulting another major delay to the mall's opening. The opening date was moved from September 1987 to April 1988. Construction resumed a week after and topped off in mid-1987. It was finished in December 1987 and was officially opened on April 1988. In 1994, Six year old Sarah Geronimo made her short concert at the mall.


  1. ^ Flooding in Metro: who is to blame?. ABS-CBN (2009-10-02). Retrieved on 2014-01-31
  2. ^ History of Roman Super Cinerama. Retrieved on 2014-01-31

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